PART 1
“I have been living in a big city for many years. Recently my family and I stayed in the countryside for three days. We wandered the fields during the day, and fell asleep at night to the singing of insects and frogs. This short experience brought alive my childhood memory about the village, the school, the courtyard and the river in my hometown. Indeed, right there I was filled with nostalgia for the place where I grew up, ”said an elderly internet user on Wechat Moments.
PART 2
His words describe the tourist experience delivered by agricultural tourism and probably also explain some of the reasons for the popularity of agritourism or leisure agriculture in China. According to the Ministry of Agriculture and Rural Affairs, this sector in 2017 handled more than 2.8 billion trips and generated more than 740 billion yuan in revenue, or 110 billion dollars, equivalent to one third of the revenue produced by domestic holiday tours. These numbers attest to the enormous popularity of agritourism in China.
