2019年教师资格证初中英语模拟试卷及答案（1）_第3页

　　请阅读Passage 2，完成26~30小题。

　　Passage 2

　　It’s really a tough job for automakers doing marketing and sales in China, where competition is acute and customers have little loyalty. They have tried a range of tricks in recent years.

　　But there should be a moral bottom line. Unfortunately, a Buick dealership used the tragedy of a two-month-old infant to advertise its cars last week on Weibo – Micro blog. And Hyundai Motor followed suit.

　　On March 4, an SUV was stolen with the infant left inside alone in the northeastern city of Changchun. The news spread widely on Weibo after the baby’s father called the local police and radio station for help. The next day it was revealed that the infant was choked to death and buried in snow by the thief. The online community expressed its deeply felt sympathy and condolences.

　　The Buick dealership posted a photo of the baby and two of its cars on its official Weibo account to advertise its GPS system that can locate the stolen car. “A few thoughts on the Changchun stolen car and baby incident: when buying a car it’s entirely OK to choose a brand with advanced technology,” said the post. Though the post was made before tragic fate of the infant was known, the action generated a storm of outrage on Weibo. Some online commentators said it is “marketing at the cost of lives” and “extremely despicable.”

　　Worse was the post on Hyundai’s official Weibo account that advertised the anti – theft system on its new SUV Santa Fe, an entry made after the child was known to have died. The action also enraged micro bloggers.

　　Both posts were soon deleted. The Buick dealership made an apology on Weibo to the family of the victim and the public. But screenshots saved by users continued to be posted and the negative impact on both brands persists.

　　The two brands probably didn’t expect such a firestorm of fury from the Internet community, but they really made a big mistake sinking below the moral bottom line. They certainly ruined their own brand images.

　　The Chinese have the same proverb as the English language—a little leak will sink a great ship. It takes decades to build the great ship of a respectable brand but it can take just a moment of negligence to make it fail completely.

　　For those in corporate marketing, two lessons should be learned: first, be careful in the era of social media when one wrong can be easily magnified and have disastrous impacts in just a few clicks.

　　Second and more importantly, think with your brain and heart. Never break the moral bonds of respect for human life and sympathy for our fellow man.

　　26. Who is to blame for the tragedy of Changchun infant according to the passage?

　　A. The baby’s father B. Buick and Hyundai dealership

　　C. Weibo D. Not clear

　　27. Which of the following statements is correct?

　　A. The missing infant was found alive in the stolen car.

　　B. Micro blog marketing of tragic infant death fuels firestorm of criticism.

　　C. People can’t see the two posts any more because they were deleted.

　　D. The two car brands mentioned in the passage spoiled their own reputation by selling the stolen car.

　　28. What does the underlined word “despicable” in paragraph 4 mean?

　　A. Immoral B. Important C. Distinguished D. Considerable

　　29. The reason why Hyundai’s post was worse than Buick’s is that _____.

　　A. Hyundai dealership didn’t make an apology on Weibo

　　B. Buick dealership expressed its deeply sympathy and condolences

　　C. Hyundai’s post was made after people knew the infant had died

　　D. Buick’s car was more advanced on its GPS system

　　30. In the last paragraph, the author encourages people _____.

　　A. not to sink below the moral bottom line

　　B. not to sympathize our fellow man

　　C. to think twice before making decision

　　D. to magnify the mistakes people make

　　二、简答题(本题共1小题，20分)

　　根据题目要求完成下列任务，用中文作答。

　　在英语课程教学过程中，常用的英语教学法有哪几种?(6分)在实际选用教学法时，应注意哪些注意事项?(14分)

　　三、教学情境分析题(本大题1小题，30分)

　　根据题目要求，完成下列任务，用中文作答。

　　在学习 An old man tried to move the mountains一课时，教师在授课之前和学生进行了如下的对话：

　　T：Boys and girls, look at the PPT here, who can tell me what’s this?

　　(Showing them the picture of Monkey King )

　　S: The Monkey King1

　　T：Yes, right, who can tell me something about him?

　　S:.......

　　T: Ok, good, today we are going to learn something about these kind of person, let’s turn to page...

　　1.这是课堂教学的哪一个环节?请评价一下该教师这一环节的设计?(10分)

　　2.请简述这一环节的作用。(12分)

　　3.请列举超过三种的设计这一环节的方法。(8分)

　　四、教学设计题(本大题1小题，40分)

　　根据提供的信息和语言素材设计教学方案，用英文作答。

　　设计任务：请阅读下面学生信息和语言素材，设计一节20分钟的英语阅读课的教案。教案没有固定格式，但须包含下列要点：

　　● Teaching objectives

　　● Teaching contents

　　● Major steps and time allocation

　　● Activities and justifications

　　教学时间：20分钟

　　教学材料：

　　Over time I have been changed quite a lot. I began as a calculating machine in France in1642. Although I was young I could simplify difficult sums. I developed very slowly and it took nearly two hundred years before I was built as an analytical machine by Charles Babbage. After I was programmed by an operator who used cards with holes, I could “think”logically and produce an answer quicker than any person.At that time it was considered a technological revolution and the start of my “artificialintelligence”. In 1936 my real father, Alan Turing, wrote a book about how I could be made to work as a “universal machine” to solve any difficult mathematical problem. Fromthen on, I grew rapidly both in size and in brainpower. By the 1940s I had grown as large as a room, and I wondered if I would grow any longer. However, this reality also worried my designers. As time went by, I was made smaller. First as a PC (personal computer) and then as a laptop, I have been used in offices and homes since the 1970s.

　　These changes only became possible as my memory improved. First it was stored in tubes, then on transistors and later on very small chips. As a result I totally changed my shape. As I have grown older I have also grown smaller. Over time my memory has developed so much that, like an elephant, I never forget anything I have been told! And my memory became so large that even I couldn’t believe it! But I was always so lonely standing there by myself, until in the early 1960s they gave me a family connected by a network. I was able to share my knowledge with others through the World Wide Web.