B
Below you will find a selection of helpful books to learn more about effective campaigns(运动)and onetoone permission email marketing and more.
Advanced Email Marketing
Email is specially brilliant：low cost，high speed，personal，moving，and interactive.But there's a big difference between knowing that email is a powerful marketing tool and proving it.—A1$15.00
Sign Me Up!
Imagine it：prospects(前景)actually asking you to email your marketing information to them.At a time when people wouldn't give out their email addresses and don't believe most email，it's harder than ever for ordinary marketers to separate their emails from waste emails.—A2$13.00
The Quiet Revolution
A revolution is taking place that will forever change the world of marketing.The strategies(策略)and techniques that have served marketers for years will not only decline in effectiveness，they will begin to quietly decline the very brands and the customer relationships that companies have worked so hard to create.—A3$18.00
Permission Marketing
Seth Godin，one of the world's foremost online promoters，offers his best advice for advertising in Permission Marketing.Godin argues that businesses can no longer rely only on traditional forms of “interruption advertising” in magazines，mailings，or radio and television commercials.—A4$19.05
Total EMail Marketing
Total EMail Marketing shows how to run effective email campaigns aimed at both customer getting and keeping.The book covers much more than simply guidelines on email creative.It explains how to plan and carry out email campaigns which connect with other online and offline communications(打交道).—A5$39.50
Persuasive Online Copywriting：How to Take Your Words to the Bank
This copy of a book offers the most comprehensive(and immediately useable)information on “how to make your website useable” in the fewest amount of pages possible.—A6$31.4
5.If you want to communicate with bank，you'd better buy________.
A.A1 B.A3 C.A6 D.A5
解析 细节捕捉题。从第七段标题的关键句Persuasive...：How to Take Your Words to the Bank得知。
答案 C
6.The prices of all the books are between________.
A.ten and forty dollars
B.fifteen and twenty dollars
C.twenty and thirty dollars
D.thirty and forty dollars
解析 综合判断题。综合全文信息最低价是 A2$13.00，最高价是A5$39.50推知A.ten and forty dollars 合适。
答案 A
7.If you don't know how to communicate with a businessman not online，you'd better buy________.
A.A2 B.A6 C.A5 D.A1
解析 细节题。从第六小段信息句It explains how to plan...connect with other online and offline communications推知。
答案 C
8.If you want to communicate with a company without its email address，you'd better buy________.
A.A3 B.A2 C.A6 D.A5
解析 段意理解题。从第三小段“如果你想发信息给人家，人家又没有发布自己的邮件地址。并且一般不轻易相信别人的邮件”得知。
答案 B
