Passage Three
Questions 41 to 45 are based on the following passage.
The idea of using radio for broadcasting to mass audiences was formed in 1916 by an executive of the American Marconi Company, David Sarnff. His superiors were doubtful about his idea to "make radio a household utility (事业), (so that) by purchase of a‘radio music box', the audience could enjoy lectures, music recitals (演奏会),etc. and his proposal was neglected.
Four years later the American engineer .Frank Conrad, an employee at Westinghouse Electric Corporation, attracted considerable attention when a local newspaper reported on the growing audience listening on crystal radio sets to his evening and weekend amateur broadcasts; a local music store had provided records to play on the Victrola, and Conrad and his family served as disc jockeys (唱片音乐节目广播员). Westinghouse vice president Harry Davis asked Conrad to build a more powerful transmitter in time to announce the outcome of the next U. S. presidential election. Conrad completed his assignment, and on November 2, 1920, station KDKA in Pittsburgh, Pennsylvania ,broadcast the announcement that Warren G. Harding had been elected president. About 1 000 people heard this first news broadcast.
Radio communicated news much faster than did newspapers, and because crystal sets were easy to build and inexpensive, radio expanded rapidly in the following years .To stimulate the sale of radio sets, equipment manufacturers provided transmitting facilities. Singers, comedian, and entire orchestras volunteered their services for publicity. The eventual financial basis of the new industry, however, was still unclear. One group in New York City tried to seek contributions from listeners; others urged that private foundations support radio .stations as a public service. In August 1922 the first commercial radio advertisement was broadcast on WEAF (now WNBC) in New York City. In 1926, when about 5 million homes had radios, the Radio Corporation of America (RCA), in cooperation with the American Telephone Telegraph Company, established the first commercial radio network. In the 1920s radio was established as a new mass medium and a practicable industry, and it became a national forum for news and popular culture.
41. The passage is mainly concerned with _____.
A. the invention and uses of radio
B. the history of radio broadcasting
C. early radio programs for mass audiences
D. the contribution of radio to popular culture
42. Who started broadcasting radio programs to mass audience?
A. David Sarnoff. B. Frank Conrad.
C.Harry Davis. D. Warren G. Harding.
43. After 1920, radio expanded rapidly because ______.
A. it had advantages over newspaper
B. it was cheaper than newspaper
C. you could easily get it in stores
D. all of the above.
44. By saying that "the eventual financial basis of the new industry was still unclear", the author means that
A. the listeners would not pay or the broadcasting stations
B. the private foundations were unwilling to support the stations
C. advertising and commercial programs could not raise enough money
D. the stations were not sure yet where to get the operational money
45. In 1920s, radio _______.
A. established its status as a new industry
B. became a new broadcasting device
C. began to replace newspaper as the chief mass medium
D. entered every home as a new medium
III Cloze
Directions: There are 20 blanks in the following passage. For each blank there are four choices marked A), B), C) and D) on the paper below. You should choose the ONE that best fits into the passage. Then mark the corresponding letter on Answer Sheet with a single line through the center
The best known and 46 of all our many Christmas songs "Silent Night" was written in Oberndorf, a tiny village in Bavarian mountains. 47 Christmas Eve, 1818, Oberndorf had been 48 by a sever snowstorm, but 49 the inhabitants cheerfully prepared for the Christmas festivities. Then they discovered, to their 50__, that the organ had broken 51
A village schoolmaster and church organist knew how unhappy the people would be, for music was the 52 of all their celebration.
So he went to the assistant priest(牧师) and suggested that the priest 53 a special song for the Christmas celebration that should be sung without 54 preparation. The priest 55 to do his best. Towards evening he went 56 the schoolmaster with the lovely words of the song "Silent Night”. Then the schoolmaster composed a melody (曲调) to 57 the words.
On Christmas morning, the beautiful carol (颂歌) was sung 58 the first time. A guitar was the 59 accompaniment and the words "Silent night, Holy night, all is calm, all is bright." 60 pure and clear in the Bavarian 61
The song 62 to England until one hundred years age. Times have changed, but "Silent Night” has 63 . It is still sung 64 comers of the world 65 people commemorate the birth of Christ. 46. A) lovable B) loved C) lovely D) loving
47. A) At B) In C) On D) During
48. A) covered B) isolated C) enclosed D) surrounded
49. A) already B) presently C) still D) yet
50. A)disappearance B) disagreement C) discovery D) disappointment
51. A) down B) away C) in D) off
52. A) centre B) middle C) heart D) midst
53. A) write B) wrote C) writes D)'d better write
54. A) any B) little C) no D) some
55. A) accepted B) allowed C) permitted D) promised
56. A) home B) to home C) to home of D) to the home of
57. A) fill in B) equip C) fit D) prove
58. A) at B) for C) in D) to
59. A) merely B) one C) solely D) only
60. A) shouted B) cried C) sounded D) appeared
61. A) air B) heaven C) sky D) heavenly
62. A) did bring B) didn't bring C) was brought D) was not brought
63. A) left B) remained C) stayed D) lost
64. A) at all B) in all C) on all D) all over
65. A) that B) how C) which D) where
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