二、阅读理解
Packaging is a very important form of advertising.A package can sometimes motivate people to buy products.For example, a little child might ask for a breakfast food contained in a box with a picture of a TV character.The child is more interested in the picture than in breakfast food.Pictures for children to color or cut out, games printed on a package, or a small gift inside a box also motivate many children to buy products - or to ask their parents to buy for them.
Some packages suggest that a buyer will get something for nothing.Food products sold in reusable containers are examples of this.Although a similar product in plain container might cost less, people often prefer to buy the product in a reusable glass or dish, because they believe the container is free.However, the cost of the container is added to the cost of the product.
The size of a package also motivates a buyer.Maybe the package has“Economy Size”or“Family Size”printed on it.This suggests that the larger size has the most product for the least money.But that is not always true.To find it out, a buyer has to know how the product is sold and the price of the basic unit.
The information on the package should provide some answers.But the important thing for any buyer to remember is that a package is often an advertisement.The words and pictures do not tell the whole story.Only the product inside can do that.
11.“A buyer will get something for nothing”in paragraph 2 may probably mean ________.
A.a buyer will not get what he pays for
B.a buyer will get more than what he pays for
C.a buyer will get something useful free of charge
D.a buyer will get more but pay less
答案:A
12.From the pasage we know the buyer pays more attention to ________.
A.the size of a container
B.a container with attractive picture
C.a well-designed container
D.a plain container with low cost
答案:C
13.What suggestion does the writer give in the passage?
A.It's not good to buy the product which is sold in a glass or dish.
B.The quality of a container has nothing to do with the quality of the product.
C.The best choice for a buyer is to buy a product in a plain package.
D.A buyer should buy what he needs most rather than a well-designed package.
答案:D
14.Which of the following sentences is NOT true according to the passage?
A.In fact glasses or dishes used for packaging do not cost money at all.
B.“Family Size”printed on the package means that it is rather economic.
C.To a child, even to an adult, the form is far more important than the content.
D.Words and pictures written on the package are thought to be an advertisement.
答案:A
15.What do you think is the best title for the passage?
A.How to Package a Product.
B.How to Make an Advertisement.
C.How to Sell Product.
D.How to Attract More Buyers.
答案:A
If you look closely at some of the early copies of the Declaration of Independence, beyond the flourished signature of John Hancock and the other 55 men who signed it, you will also find the name of one woman, Mary Katherine Goddard.It was she, a Baltimore printer, who published the first official copies of the Declaration, the first copies that included the names of its signers and therefore heralded(宣布,预示.the support of all thirteen colonies.
Mary Goddard first got into printing at the age of twenty-four when her brother opened a printing shop in Providence, Rhode Island, in 1762.When her proceeded to get into trouble with his partners and creditors, it was Mary Goddard and her mother who were left to run the shop.In 1765 they began publishing The Providence Gazette, a weekly newspaper.Similar problems seemed to follow her brother as he opened businesses in Philadelphia and again in Baltimore.Each time Ms.Goddard was brought in to run the newspapers.After starting Baltimore’s first newspaper, The Maryland Journal, in 1773, her brother went broke trying to organize a colonial postal service.While he was in debtor’s prison, Mary Katherine Goddard’s name appeared in the newspaper’s masthead (报头.for the first time.
When the Continental Congress fled there from Philadelphia in 1776, it commissioned Ms.Goddard to print the first official version of the Declaration of Independence in January 1777.After printing the documents, she herself paid the post riders to deliver the Declaration throughout the colonies.
During the American Revolution, Mary Goddard continued to publish Baltimore’s only newspaper, which one historian claimed was “second to none among the colonies.” She was also the city’s postmaster from 1775 to 1789 --- appointed by Benjamin Franklin –and is considered to be the first woman to hold a federal position.
16.With which of the following subjects is the passage mainly concerned?
A.The accomplishment of a female publisher.
B.The weaknesses of the newspaper industry.
C.The rights of a female publisher.
D.The publishing system in colonial America.
答案:A
17.Mary Goddard’s name appears on the Declaration of Independence because____.
A.She helped write the original document
B.She published the document
C.She paid to have the document printed
D.Her brother was in prison
答案:B
18.According to the passage, Mary Goddard first became involved in publishing when she ____.
A.was appointed by Benjamin Franklin
B.signed the Declaration of Independence
C.took over her brother’s printing shop
D.moved to Baltimore
答案:C
19.The word “there” in paragraph 3 refers to____.
A.the colonies
B.the print shop
C.Baltimore
D.Providence
答案:C
20.It can be inferred from the passage that Mary Goddard was ____.
A.an accomplished businesswoman
B.extremely wealthy
C.a member of the Continental Congress
D.a famous writer
答案:A
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