2018年英语四级写作题库：广告相关4篇

2018年英语四级写作题库：广告相关4篇

　　英语四级写作题库第一篇

　　明星代言

　　1、明星代言现象很普遍。

　　2、明星代言广告存在一些问题。

　　3、我的看法。

　　英语四级写作范文

　　Celebrities as the products’ spokesmen

　　In the contemporary society, it is very common for celebrities, or the so-called superstars, to be spokesmen or representatives for a wide variety of products. Celebrities’ advertisements can be easily found on the Internet, televisions, newspapers, magazines and even on the walls of some building.

　　There are, however, some problemsfor celebrities and the consumers. To begin with, before representing, a star may know nothing about the product. Thus, consumers may be misled. Even worse, for the sake of money, some stars advertise for items with low quality, even for fake commodities. In the case of Sanlu, the public image of stars involved was spoiled. Last but not least, the high income of advertising does not deserve their labor, which widens the gap between the poor and the rich.

　　From my point of view, it is high time that measures were taken to eliminate the demerits. Firstly, laws should be worked out to regulate celebrities’ advertising. Secondly, stars should be required to tell the truth to the public. Only by doing so can stars be trusted by their fans and can consumers benefit.

　　英语四级写作题库第二篇

　　Directions: For this part, you are allowed 30 minutes to write a short essay on the topic

　　Advertisement. You should write at least 120 words following the outline given below in Chinese:

　　1. 广告的作用

　　2. 广告的形式多样

　　3. 广告的夸张性

　　英语四级写作范文

　　Advertisement

　　Advertisements are forcing their way into people’s lives. People refer to advertisements in their daily lives because they are consumers. The advertisers are usually manufacturers, retailers and salesmen. Their merchandise needs to be advertised to bring it to the attention to the customers. Thus nearly every product is advertised in some way. To a large extent, good advertising leads to success while bad advertising can mean failure.

　　There are many ways to advertise and ‘ads’ come in different forms. Newspapers carry advertisements. Some products are publicized on TV and radio which bring them into notice of a wide audience. Billboards also carry advertising. Advertising is a big industry now and many agencies have been set up to furnish a variety of forms..

　　However, advertising is not always truthful. A product is often misrepresented. The advertiser exaggerates the benefits of the merchandise he wants to sell. Thus, he misrepresents the truth. The consumer falls victim to such advertising. Millions of people have bought advertised products and have been dissatisfied with them。

　　点评：这是一篇说明文，用说明的表达方式来解说事物，阐明事理。写好说明文，不仅要抓住特征，注意条理，而且要巧妙运用说明方法，像下定义、举例子、作比较、分类别、列数字、打比方等

　　英语四级写作题库第三篇

　　Directions: For this part, you are allowed thirty minutes to write a composition on the topic My view on the Negative Effects of Some Advertisements. You should write at least 120 words and you should base your composition on the outline (given in Chinese) below:

　　1. 现在有些不良的商业广告

　　2. 这些广告的副作用和危害性

　　3. 我对这些广告的态度

　　英语四级写作范文

　　My view on the Negative Effects of Some Advertisements

　　Nowadays there is a lot of false advertisements in society. They have caused much harm to society. Generally, their harms can be listed as follows.

　　First, they exaggerate the functions of the goods they advertise and mislead consumers.

　　Second, some advertisements contain obscene contents and bring about spiritual pollution.

　　Third, they seriously damage the credit of businesses because the shops which sell those goods will be distrusted and even considered the conspirators of those advertisers by consumers.

　　Personally, I am usually vigilant against any advertisements and so I have never been taken in. However, some people are credulous and are easily taken in. Therefore, in my opinion, effective measures must be taken to ban false advertisements and protect consumers’ interests. First, all the advertisements must be strictly censored by the authorities concerned before they are published. Besides, severe punishment must be inflicted on those who publish illegal advertisements. In conclusion, false advertisements must be eliminated in our society.

　　英语四级写作题库第四篇

　　Do the positive effects outweigh negative effects, when advertising gains in popularity?

　　英语四级写作范文

　　It has always been difficult to assess the contribution of advertising. This issue is fraught with controversy, with concern being expressed over the harmful effects of advertising. Below are some arguments against this concern.

　　It is important to recognize that one of the key functions of advertising is to supply consumers with adequate and accurate information about all of the alternatives available to them. Every now and then, advertising is criticized on the ground that it can manipulate consumers to follow the will of the advertiser; however, evidence supports an opposing view that advertising merely promotes products that are most likely to satisfy consumers' wants. In simple terms, it is consumers rather than advertisers who decide what are advertised.

　　Advertising also plays a significant role in fostering full employment and facilitating economic well-being. By conveying marketing information constantly to the target audience, advertising speeds the consumers' acceptance of new goods and technologies. It guarantees the high turnover rate of the manufactured goods and therefore, sustainability of a business. It is also agreed that advertising is one of the main sponsors of a large number of other industries, for example, the entertainment industry― particularly sports, music, and theatrical events.

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