2008年大学英语四级考试AB卷真题及答案（一）_第4页

　　4.Advertising on radio continues to grow because ________.

  A) more local radio stations have been set up

  B) modern technology make it more entertaining

  C) it provides easy access to consumers

  D) it has been revolutionized by Internet radio 

  5.Magazines are seen by advertisers as an efficient way to ________.

  A) reach target audiences

  B) appeal to educated people

  C) attract diverse audiences

  D) convey all kinds of messages

  6.Out-o-home advertising has become more effective because ________.

  A) billboard can be replaced within two hours 

  B) consumers travel more now than ever before

  C) such ads have been made much more attractive

  D) the pace of urban life is much faster nowadays

  7.The challenge to Internet advertisers is to create ads that are ________.

  A) quick to update

  B) pleasant to look at

  C) easy to remember

  D) convenient to access

  8.Internet advertisers will have to adjust their methods to reach audiences that tend to be quite homogeneous.

  9.Direct mail is an effective from of advertising for businesses to develop relationships with consumers.

  10.This passage discusses how advertisers select media for advertisements.