2008年大学英语四级考试AB卷真题及答案（一）_第3页

　　Internet
  As consumers become more comfortable with online shopping, advertisers will seek to reach this market. As consumers get more of their news and in formation from the Internet, the ability of television and radio to get the word out to consumers will decrease. The challenge to Internet advertisers is to create ads that audience members remember.

  Internet advertising will play a more prominent role in organizations' advertising in the near future. Internet audiences tend to be quite homogeneous, but small. Advertisers till have to adjust their methods to reach these audiences and will have to adapt their persuasive strategies to the online medium as well.

  Direct mail
  A final advertising medium is direct mail, which uses mailings to consumers to communicate a client's message. Direct mail includes newsletters postcards and special promotions. Direct mail

  Is an effective way to build relationship with consumers. For many businesses, direct mail is the most effective form of advertising.  

  注意：此部分试题请在答题卡1上作答。

  1.Television is attractive advertising medium in that ________.

  A) it has large audiences

  B) it appeals to housewives

  C) it helps build up a company's reputation

  D) it is affordable to most advertisers

  2. With the increase in the number of TV channels, ________.

  A) the cost of TV advertising has decreased

  B) the number of TV viewers has increased

  C) advertisers' interest in other media has decreased

  D) the number of TV ads people can has increased 

  3. Compared with television, newspaper as an advertising medium ________.

  A) earn a larger annual ad revenue

  B) convey more detailed messages

  C) use more production techniques

  D) get messages out more effectively