2018托福写作素材：爱尔兰诗人

2018托福写作素材：爱尔兰诗人

　　(教育)爱尔兰诗人William B. Yeats：

　　Education is not the filling of a pail, but the lighting of a fire.

　　(好句)But the devotees of the Goddess of Luck do not mean this at all. They hold that some men are born lucky and others unlucky, as though some Fortune presided at their birth; and that, irrespective of all merits, success goes to those on whom Fortune smiles and defeat to those on whom she frowns. Or at least luck is regarded as a kind of attribute of a man like a capacity for arithmetic or games.

　　Advertising and its Effects

　　In today's society, one must consider - Is there any advantage of advertising? In many cases, it is only disadvantage - an annoying hindrance in our daily lives. It gets on our nerves, distorts the truth, and adds to the cost of the product. Advertising is designed for one purpose - to sell. To achieve this goal, advertises are willing to stretch and distort the truth, just to convincing people to buy their product. For example, an advertiser may convince buyers to purchase their product by stating that has been tested and found superior. In reality, the product is not likely to be better than any other - the tests themselves doubtlessly conducted by the promoting company - conducted to ensure at least something is superior about the product, even if it is only the color. These advertisements are worded carefully so that they are telling the "literal truth" - the truth is exactly what the words say, although people misinterpret the message by using conversational logic as something different - something better. By using ingenious tactics like these, the populace is deceived into buying a product that may not do what is required, or a product that a buyer may have never really needed. This is why advertising is a bad thing, for our society.

　　Advertising is used to promote goods, services, images, and anything else that advertisers want to publicize. It is becoming a major part of mass media. At times, we may view it positively, at other times we may just skip or ignore it. In order to attract audience, advertisers use various techniques on their advertisement to make people aware of the firm's products, services, or brands. Although the methods used by advertisers are infinitely, they have a common goal to persuade those who may become their customers to buy their products. An excellent advertisement will create a deep impression on its potential customers through particular techniques.