2018雅思写作大作文范文：儿童观看广告

　　雅思写作大作文题目讲解

　　此次大作文考察的为广告类话题，也是一道老题目。题目中提出了对立双方：父母认为孩子们比较受广告影响，从而产生一定压力;广告商则认为广告本身能够提供大量有用信息。

　　雅思写作大作文参考范文

　　随着儿童成长为广告业的目标群体，产生了一系列针对这些广告的广告，引起了社会的一些争议。

　　As children grow to be the target group of advertisement industry, a range of advertisements aimed at them have been produced, which had caused some controversies in the society.

　　Those who advocate the spread of advertising targeted at children deem that these advertisements can provide potential customers with a comprehensive understanding of the products advertised, which can help consumers make well-informed buying decisions. Since television advertisements can present goods in a visual and audio way, this can definitely enhance people’s knowledge of the advertised goods, especially some electronic toys or newly-introduced food.

　　On the other hand, parents are concerned that children are easily attracted by the vivid advertisement from the Internet or television, and because of it, kids will pester their parents to buy the goods advertised. Obviously, children are a group of consumers without the ability to distinguish good from bad and right from wrong. If they are convinced of the benefits of the products from the advertisement, they will not consider the negative aspects or further explore the truth of the advertisement itself.

　　Besides, peer pressure is another point which needs to be mentioned here. The widespread advertising campaign will make the public overwhelmed by these advertisements, which means there will always be some parents and children purchasing the advertised goods, and therefore, some psychological factor of children may urge a part of them to obtain the products even though they may not need the goods.

　　Personally, advertisements themselves contain a lot of information which can be quite useful for consumers. If the advertising industry can be well regulated and children being supervised when they are watching the advertisements, there is no need for parents to worry about the side effects by the widespread advertisements.

　　就个人而言，广告本身包含了许多对消费者非常有用的信息。如果广告业能得到很好的监管，孩子们在观看广告时受到监督，那么就没有必要担心广告的副作用。