Ⅰ.介、副词填空
1. Do you know how many advertisements you are exposed________in your daily life?
2.________so many messages from advertisers filling our daily lives, it is important to understand how advertisements work.
3.Their money would be wasted if the message didn't reach its target audience，________other words the people the advertisement intends to persuade.
4.Researchers find out as much as possible about those in the target group, such as their likes and dislikes, and how the product would fit________their lives.
5.It appeals________people's desire to“fit in” and be part of the group.
6.You have to be a big corporation________a big budget to afford television ads.
7.Advertisements in newspapers，________the other hand, are much cheaper.
8.However, it would be no use advertising products on radio if the ad relies________visual effects.
9.Television adverts are great for generating emotional responses________a product, but magazines and newspapers can give more detail.
10.For example, no matter how good an ad for a car stereo system is, people who don't own cars are unlikely to run________and buy one.
答案 1.to 2.With 3.in 4.into 5.to 6.with 7.on
8.on 9.to 10.out
Ⅱ.单词拼写
1. This information then forms the b________for decisions about what type of advertising techniques to use with this group.
2.Some adverts, like the environmental protection advertisement below, appeal to our conscience or our desire to be w________citizens.
3.It was just a c________remark-I wasn't serious.
4.At the meeting，the proposal has g________a lot of interest.
5.His c________troubled him after he took the money.
6.I'll keep you i________.
7.The news is often heard ________(广播)over the radio.
8.He has had no ________(回应)to my letter.
9.Don't achieve speed at the ________(代价)of accuracy.
10.Mindless violence ________(成为特色)in too many television programs.
答案 1.basis 2.worthy 3.casual 4.generated 5.conscience 6.informed 7.broadcast/broadcasted 8.response
9.expense 10.features
