As with many great innovations, Mr Gates’s vision has come to seem so obvious that it is hard to imagine the world any other way.
Early on, he grasped two things that were far from obvious at the time, and he grasped them more clearly and pursued them more fiercely than his rivals did at Commodore, MITS or even Apple.
The first was that computing could be a high-volume, low-margin business. Profit would come from selling a lot of them cheaply, not servicing a few at a great price. And the company that won a large market share at the start would prevail later on.
Mr Gates also realised that making hardware and writing software could be stronger as separate businesses. In spite of the bugs and crashes,they used to reap vast economies of scale and profits.
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盖茨先生有很多伟大的革新，其梦想已经成为现实，很难想象没有他的创举世界会如何。
很早以前，他就牢牢把握了现在看来天经地义的两个理念，并且坚定不移的推行，比他的对手Commodore MITS甚至苹果公司更加努力执著。
第一个理念是计算机行业可以做到薄利多销。利润来自低价高销量，而不是高价低销量。最先在开始阶断赢得大量市场份额者将在以后的竞争中获得极大优势。
盖茨先生还意识到把硬件生产和软件开发分做两个行业效果更好。尽管缺乏稳定性并且小错不断，但当时掠取了大笔市场份额和利润。
