Bookshops have also had to think of new ways of reaching customers,a double blow to an industry that is already competing against online shops.
书店也不得不想出新的方法来吸引顾客，这对已经面临与网上书店竞争的传统书店行业来说是双重打击。
Chengdu Fang Suo Bookstore is located in the trendy Taikoo Li shopping centre in the city.One bookseller who gave their name as Jin Jin told local media that it usually brings in customers with its scenery and displays however it has turned to Wechat to help bring in any revenue.
成都方所书店位于成都时尚的太古里购物中心。一位自称“津津”的书商告诉当地媒体，书店通常会用布景和陈设来吸引顾客，但现在他们求助于微信来增加收入。
Shop workers made their own lists in WeChat groups including"selected books of the year"and the"recommended reading list of Fang Suo house".Customers could then order the books via their online store.
书店员工在微信群中列出各类书单，包括“年度精选书单”和“方所书店推荐书目”等。顾客可以通过网店购书。
Elsewhere in China,1200 Bookstore in Guangzhou,a 24-hour shop,has been selling gift cards,tote bags and"blind gift packages"as a way to bring in income.
在中国的其他地方，广州1200不打烊书店一直在出售礼品卡、托特包和“盲包”来创收。
In a post written on social media,the store's owner warned its customers that it might not be long before 1200 Bookstore would have to shut permanently.He was inundated with supportive messages from followers.
店主在社交媒体的一篇帖子中告知顾客，书店可能很快就会彻底停业。他收到了无数粉丝表达支持的信息。
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