1.
2014, the domestic consumer market remained steady, and the retail sales of consumer goods in the whole 2014 reached 26.2 trillion yuan, up 12.0% year on year, and 10.9% with price factors excluded, 1.1 and 0.6 percentage points slower than that of 2013 respectively. According to the monitoring of the Ministry of Commerce, the sales of 5,000 major retail enterprises in January-December were up 6.3%, 2.6 percentage points slower than that of 2013. The final consumption of the whole year contributed 51.2% to GDP growth, 3 percentage points higher than that of 2013, becoming the main engine driving economic growth. Following are the main characteristics of the consumer market.
2014年国内消费市场运行总体平稳，全年实现社会消费品零售总额26.2万亿元，同比增长12.0%，扣除价格因素，实际增长10.9%，比上年同期分别放缓1.1个和0.6个百分点。据商务部监测，1-12月5000家重点零售企业销售额增长6.3%，较上年回落2.6个百分点。全年最终消费对GDP增长的贡献率达到51.2%，比上年提高3个百分点，成为拉动经济增长的主引擎。消费市场主要特点：
2.
Online retail kept a rapid growth. According to the statistics of the National Bureau of Statistics, the online retail sales of 2014 were up 48.7% year on year, reaching 2.8 trillion yuan. According to the calculation of the Department of Electronic Commerce and Information of the Ministry of Commerce, the volume of business transaction in 2014 (including B2B and online retail) would reach about 13 trillion yuan, up 25% year on year. (Detailed data in the White Paper of Electronic Commerce which will be issued in May,2015). Among the 5000 major retail enterprises monitored by the Ministry of Commerce, online retail was up 33.2%, 1.3 percentage points higher than that of 2013, and that of special stores, supermarkets and department stores were up 5.8%, 5.5% and 4.1% respectively, 1.7, 2.8 and 6.2 percentage points slower than that of 2013; that of shopping malls were up 7.7%, but 4.5 percentage points slower than that of 2013.
一是网络零售保持高速增长。据国家统计局统计，全年网上零售额同比增长49.7%，达到2.8万亿元。根据商务部电子商务司测算，2014年电子商务交易额(包括B2B和网络零售)将达到约13万亿元，同比增长25%。(具体数据请参考2015年5月发布的电子商务白皮书)商务部监测的5000家重点零售企业中，网络零售增长33.2%，比上年加快1.3个百分点。专业店、超市和百货店分别增长5.8%、5.5%和4.1%，比上年分别回落1.7、2.8和6.2个百分点;购物中心虽增长7.7%，但也比上年放缓4.5个百分点。
资料来源考试网校乔宏轩老师主讲教材精讲班课程，完整讲义下载进入个人中心>>
下载焚题库APP——翻译资格考试——题库——做题，包括章节练习、每日一练、模拟试卷、历年真题、易错题等，可随时随地刷题。【在线做题】>>】【下载APP掌上刷题】
