merican Craft Brewers Experiment with Taste
Beer makers are called brewers. They have long experimented with different flavors. Many hundreds of years ago, for example, Belgians put sour fruit into their beer.
But today’s American brewers have taken experimentation to a new level. They do this hoping to stand out in a market where everyone is trying to be different.
The U.S. craft brewing market has grown quickly. Last year, there were 7,346 craft brewers, up 93% from 2014. Craft beer sales rose 7% to $27.6 billion last year, about one-fourth of the total U.S. beer market.
Those numbers come from the Brewers Association, an industry trade group.
Jon Brandt is a beer lover who works for Washington-based distributor Madidus Importers.
People are looking for ways to differentiate themselves and be the next big thing, he said. A lot of it is just about trying to get noticed.
Some beer lovers criticize the movement toward unusual beers.
The level of experimentation is what makes craft beer so special. It might be great, but even if it is not, it might lead to a beer that is a big hit.
There are really only so many flavors you can create with water, malt, barley and hops. At the end of the day, if the brewer is having fun trying new things, then I’m probably having fun trying their beer.
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