This time round it is just possible that changing tastes are running in Britain's favour. The
enthusiasm for massive, centralised retail chains has decreased. People want things with some sort
of individuality; they are fed up with the banal, middle-of-the-road taste that America does so well.
They are now looking for the small, the precious, the 'real thing', and this is precisely what many
of the companies participating in the initiative do best.
13 The main reason that the British business people are going to America is to
A encourage American consumers to buy their products.
B analyse how American companies attract media coverage.
C look for financial backing from American investors and banks.
D investigate how British and American companies could form partnerships.
14 In the writer's opinion, the proposed venture will be different to previous onesBECause
A fewer British business leaders will be making the trip.
B less well-known companies will be better represented.
C the larger companies have decided they will not be participating.
D it involves research into how British companies market themselves.
15 The writer states that Carringtons was wrong to
A be cautious about trading in America.
B borrow money from its European investors.
C assume it was superior to American rivals.
D ignore the advice of its American managers.
16 According to the writer, Polly Brown's mistake occurred when it
A continued to trade despite making a loss.
B attempted to attract a different type of customer.
C tried to break into too many markets at the same time.
D expected American consumers to pay British prices for goods.
17 Sarah Scott states that British companies hoping to succeed in America should
A focus on a gap in the market.
B be less concerned with their image.
C concentrate on selling products in the mid-price range.
D carry out research into the pricing policies of American companies.
18 The writer suggests that success in America depends upon
A adopting a more American approach to marketing.
B persuading the mid-range consumer to pay for quality.
C copying the strategies of American companies.
D building a reputation as a supplier of unique goods.
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执业药师执业医师卫生资格考试卫生高级职称执业护士初级护师主管护师住院医师临床执业医师临床助理医师中医执业医师中医助理医师中西医医师中西医助理口腔执业医师口腔助理医师公共卫生医师公卫助理医师实践技能内科主治医师外科主治医师中医内科主治儿科主治医师妇产科医师西药士/师中药士/师临床检验技师临床医学理论中医理论
