2016年商务英语中级阅读材料（十）

　　2016年商务英语中级阅读材料（十）

　　Chairman and CEO of Pepsi Co

　　Indra Nooyi joined PepsiCo in 1994 and was named president and CFO in 2001. She has directed the company's global strategy for more than a decade and led PepsiCo's restructuring, including the 1997 divestiture of its restaurants into Tricon, now known as Yum!. In 2007 she became the fifth CEO in PepsiCo's 44-year history. Business officials rave at her ability to drive deep and hard while maintaining a sense of heart and fun. According to Business Week, since she started as CFO in 2000, the company's annual revenues have risen 72%, while net profit more than doubled. She's back on top for the fourth year, delivering strong profits on $43 billion in sales. Her August deal to buy Pepsi's two biggest bottlers should produce some $300 million in annual cost savings. One weak spot: Consumers panned the rebranding of Gatorade and Tropicana.

　　英德拉·努伊于1994年加入百事可乐，并于2001年被任命为总裁兼首席财务官。她指导公司的全球策略达十余年，领导了百事可乐的重组，包括1997年剥离旗下餐馆，组建为百胜公司(Tricon，即现在的YUM!)。2007年，她成为百事可乐44年历史上第五位首席执行官。业界管理层盛赞她不仅有投入和拼命的工作干劲，同时还保持着用心感悟，享受一切的良好心态。《商业周刊》称，自从她2000年担任首席财务官以来，百事可乐的年度收入增长了72%，净利润增长了一倍多。这已是她第四次位居榜首，而百事可乐去年的销售额达430亿美元。今年8月，百事将购买两大灌装厂，此举将使百事可乐每年节省3亿美元的开支。美中不足：佳得乐和果缤纷改头换面后，遭到了消费者的严厉批评。

　　Chairman and CEO of Kraft Foods

　　Irene Rosenfeld was appointed Chief Executive Officer of Kraft Foods in June 2006. She was appointed to the additional post of Chairman in March 2007, following Altria Group's spin-off of Kraft. Rosenfeld has worked for 25 years in the food and beverage industry. She holds a Ph.D. in Marketing and Statistics, a Master of Science in Business Administration, and a Bachelor of Arts degree in Psychology from Cornell University. This pianist and avid Rollerblader has advertised heavily during the recession to keep sales of macaroni and cheese and Kool-Aid flowing. Revenue was up 15% in 2008, and the stock - a recent addition to the Dow 30 - outperformed the S&P over the past year.

　　艾琳·罗森菲尔德于2006年6月被任命为卡夫食品首席执行官。卡夫脱离奥驰亚集团之后，她又于2007年3月被任命为总裁。罗森菲尔德已经从事餐饮业达25年之久。她拥有康奈尔大学市场营销与统计学博士、工商管理硕士和心理学学士学位。她会弹奏钢琴，酷爱轮滑，为保持通心粉、芝士和超浓缩果汁冲剂在经济危机期间的销量，不惜在广告上一掷千金。2008年公司收入增长了15%，股票(最近刚进入道琼斯30指数)在2009年的表现也好于标准普尔指数