Reading & Comprehension: 40%(阅读与理解，40分)
Section A
Directions: There are ten incomplete sentences in this section. For each sentence there are four choices marked A, B, C and D. Choose the ONE that best completes the sentence. Then write down the right answer in the brackets for each sentence. This section totals 10 points, one point for each sentence.
( )1 Customers have become less loyal to brands and are more willing to to lower-priced coffee products.
A. trade in B. trade for C. trade up D. trade down
( )2 Toyworld is a profitable toy retailer in Seattle, US, with subsidiaries in over 30 countries.
A. basing B. base C. basis D. based
( )3 We have Julian Montero, the Argentine supplier of the wine we are importing.
A. touched B. contacted C. linked D. contacted with
( )4 Bob and Tony are business and have arranged to meet at the sales conference.
A. delegates B. customers C. associates D. officers
( )5 Telecommunication companies belong to the tertiary of industry.
A. section B. sector C. area D. part
( )6 Our products are of better quality than from other countries.
A. this B. that C. those D. it
( )7 The price of the catalogue is against your first order.
A. removable B. replaceable C. rechargeable D. refundable
( )8 An L/C should be established in our favor by documentary draft at sixty days’ sight.
A. available B. honorable C. paying D. paid
( )9 We would like to take this opportunity to write to you the hope of establishing business relations with you.
A. at B. for C. with D. in
( )10 The goods are packed in cartons innerlined with material.
A. water-proved B. water-protected C. water-proof D. water-tight
Section B
Directions: There are ten blanks in the following passage. You are required to choose the best one from the given four choices marked A, B, C, and D. Then write down the correct answer in the brackets. This section totals 10 points, one point for each blank.
Before marketing yourself globally, it is important to 1 your business is ready to deal with challenges presented by the international environment 2
language and cultural barriers, foreign laws, order fulfillment, and pre/post sales support.
Language and Culture - Neither technical accuracy 3 perfect translation is sufficient when considering the language you will communicate through. It is important to really understand how a language is used by the people in your 4 market.
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