Loyalty schemes are another incentive for customers. ‘Most supermarkets now offer bonus points with every purchase. These points add up to free air miles or cash discounts, so it really pays to stay loyal to the brand in all its diversified forms,’ says Austin.
( )6 Why are the large UK supermarket chains diversifying? _____________.
A. Because the retail food market in the UK has been occupied by foreign companies.
B. Because the retail food market in the UK is saturated.
C. Because the retail food market in the UK is quite small.
D. Because diversification into new markets can promote the growth of the retail food market in the UK.
( )7 How are the supermarkets able to attract business in the banking sector? ____________.
A. Because they can offer more services.
B. Because they can offer more varieties of commodities.
C. Because they can offer better interest rates.
D. Because they can offer free car parking for customers.
( )8 What are the risks involved with brandstretching? _________________.
A. There may come a point when providers will want to raise prices.
B. There may come a point when providers lose all their banking business.
C. There may come a point when customers lose their confidence in the banking sector.
D. All the UK large supermarkets will have to close all their banking business.
( )9 How do the large UK supermarket chains encourage brand loyalty? ___________.
A. By offering free samples of commodities.
B. By offering a wide range of goods and services.
C. By offering convenient banking services.
D. By offering loyalty schemes like bonus points.
( )10 The headline “Banking on a brand” means ______________.
A. selling a brand
B. purchasing a brand
C. relying on a brand
D. stretching a brand
参考答案：
Section A (10分，每题1分)
1. A 2. D 3. B 4. A 5. A 6. C 7. D 8. B 9. A 10. D
Section B (10分，每题1分)
1. B 2. D 3. A 4. C 5. C 6. A 7. B 8. D 9. B 10. C
Section C (20分，每题2分)
1. C 2. A 3. A 4. A 5. B 6. B 7. C 8. A 9. D 10. C
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