Marketing
1、Advertisement
2、Packaging包装
3、Setting prices
What is important when dealing with competition?
* Pricing polices
* Advertising strategies
* Quality
What is important when aiming to reach new markets?
* Market research /Target market
( the first step before the company gets into the market.)
* Pricing
* Advertising
Firstly, market research is important when aiming to reach new markets.
By carrying out market research, a company can get such information as whether there’s a market for a new product, and what are customers’ needs and tastes for new product. Thus, the new product will sell well when it is launched into the market.
On top of that, pricing should be also taken into account. In order to capture a large market share, you must set a price lower than your competitors. If you fixed the price higher than your rivals without higher quality, you might soon find yourself in an unfavorable situation.
(The fundamental task for a company is to make its products and itself know to the public. There are several ways to achieve this, advertising is the most important one.)
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