2015年商务英语BEC中级口语考前必看考点（2）

　　考点.Recruitment

　　Kind of people we needed

　　1.We need to specialized in a certain field.For example,if we recruit interpreters,then the applicants must be a translation major.

　　2.Work experience. It usually take a while for a fresh to get used to the work.

　　3.Personality (review topic 11) Optimism&confidence

　　Advertising

　　Broadcast media television,radio Print media newspapers,magazines Internet

　　Type of publication(Things need to be considered&content)

　　1.Consider its readers or listeners We should make sure whether it is directed to a wide range of readers or listeners or just to a particular group.

　　2.Advertising fee reasonable and affordable somewhere around the company's budget

　　3.suggest an influential newspaper It's the cheapest way to reaching large number of readers of various backgrounds.&It's advertising ability and creativity can be guaranteed.

　　Disadvantage of newspapers

　　1.Don't always target their audience precisely..

　　2.The life of span is short.

　　3.Readers discard them quickly.

　　Adv&Disadvantage of television advertising

　　1.widely use as a means of entertainment

　　2.Reach vast audiences

　　3.Allow creative use of action color and sound

　　Audience change channels quickly when commercials begin&doesn't get the target audience.

　　Content

　　Besides the basic information such as time.location.contact number and address,the description of applicant's qualification and specifications of the position should be included. Because it can cut down the number of applicants,attract the desirable ones and thus reduce staff turnover.

　　This also a chance to publicize the image of our company,the advertisement should be well-designed and cover general information of our company.

　　External recruitment

　　1.Revitalize the organization

　　2.A source of new ideas Bring out potentials and inspire innovative creation

　　3.Bring along the latest knowledge acquired from their previous employment

　　Writing a newspaper for a job vacancy

　　1.The description of work A general picture and more details about a job would help the candidates get to know whether they can fulfill the job or not.Ask what you can do for the company.

　　2.Professional experience is more revealing to show the applicants' skills and capacities,especially for some senior positions,foe example IT engineer,project manager,accountant and so on.

　　3.Salary offered maybe the key to push the Mr.Right to apply for the job.