2015年剑桥商务英语口语讲义：第六课时

　　第七课时

　　第六讲

　　Ⅰ Life English

　　eating

　　1.

　　I am hungry.

　　I’m hungry as hell.

　　I’m hungry as a wolf.

　　I’m starving.

　　I’m starved.

　　I feel like I’m starving to death.

　　My stomach is empty.

　　My stomach is growling.

　　I could eat like a horse.

　　2.

　　I’m really hungry.

　　I’m feeling weaker by the moment.

　　I need to eat something nutritious.

　　3.

　　Let’s eat.

　　Let’s dig in. 开始吃

　　Let’s pig out. 狼吞虎咽地吃

　　Let’s mounch out.

　　Let’s chow down. 好好大吃一顿

　　Let’s indulge ourselves.

　　4.

　　It’s delicious.

　　It tastes great.

　　It’s out of this world.

　　This meal is fit for a king.

　　This meal was made in heaven.

　　I couldn’t ask for a better meal.

　　5.

　　I’m full.

　　I’m stuffed.

　　I can’t eat another bite.

　　I ate too much.

　　I need to take a rest.

　　I need to take it easy.

　　Invite sb. to dinner

　　1.

　　It’s on me.

　　It’s my treat.

　　Be my guest.

　　Let me pay the bill.

　　Let me foot the bill.

　　Let me pick up the check.

　　to foot up an account

　　结算账目

　　2.

　　Pick your position.

　　Select what you like.

　　Choose whatever you wish.

　　It’s your choice.

　　It doesn’t really matter to me.

　　I don’t have any preference.

　　3.

　　Can I get you something?

　　Do you need anything?

　　What would you like?

　　Are you hungry now, or would you like to eat later?

　　I’d like to invite you out to dinner.

　　Do you have any preference?

　　4.

　　I’m easy to satisfy.

　　I’m easy to please.

　　I have simple tastes.

　　I don’t need any fancy food.

　　I don’t need anything special.

　　McDonald’s would do me fine, if it’s OK with you.

　　5.

　　What do you recommend?

　　What do you suggest?

　　What do you think is best?

　　What’s good today?

　　What’s your most popular dish?

　　What’s this place famous for?

　　Ⅱ Presentation Topics

　　Business Premises 生意场所

　　A. WHAT IS IMPORTANT WHEN…?

　　RELOCATION A BUSINESS

　　l LOCAL WORKFORCE AVAILABLE

　　l LOCATION OF SITE

　　B. WHAT IS IMPORTANT WHEN…?

　　CHOOSING RETAIL PREMISES ([复数]房屋;房屋连地基;生产经营场所)TO RENT

　　l LOCATION

　　l LENGTH OF CONTRACT

　　Key points: location of the premises; local workforce; rent a premises

　　Local workforce:

　　Might technology support and skilful workforce are the two crucial elements leading a modern enterprises to success. So when locating a business, the management people in the business got to consider local workforce.

　　Skilful workers are just like the hands of a business, they are the direct creators of company’s profits.

　　The diversity of the workforce’s skills will diversify the quality of the products. Skilful workforce is particularly important to hi-tech oriented companies. The hi-tech products require the company to maintain a strong research and development team, which are normally the more valuable assets of the company.

　　When locating a business, the managers need to consider whether the local workforce is capable of producing such a strong R&D team.

　　Moreover, cheap local force will certainly reduce the production costs. (Consider why many foreign companies choose China as their manufacturing base)

　　Location of the business site:

　　Consider the following issues:

　　Whether it is convenient and easy for raw material supply and transporting out the products.

　　Whether it is easy to get access to the electricity, water, gas and other supporting energy supplies.

　　Whether it is convenient for most of staff to go to work

　　The property price there

　　Environmental issues

　　Planning permission

　　Tax liabilities纳税义务

　　The length of the contract:

　　a. Longer contract would cover issues in more details. The contract should cover certain matter, which are likely to incur, such as assignment, service charges, and rent review clause租赁的权利条款.

　　Marketing 市场

　　C.WHAT IS IMPORTANT WHEN…?

　　AIMING TO REACH NEW MARKETS

　　l MARKET RESEARCH

　　l ADVERTISING

　　D. WHAT IS IMPORTANT WHEN…?

　　ADVERTISING A NEW PRODUCT

　　l TARGET MARKETS

　　l CHOICE OF MEDIA

　　Market research:

　　Marketing is the performance of business activities that direct the flow of goods and services from producer to consumer or user.

　　Marketing research is always the first step before the company gets into the market.

　　The fundamental goal of marketing is the satisfaction of consumer needs. No organization can survive for long without meeting consumer needs. People will simply not purchase a product or service that they do not need.

　　Thus, any organization, if it is to be successful, must proceed from the goal of customer satisfaction and adjust its programs to deliver an offering meeting consumers’ needs.

　　E.g. foreign medium and high range car manufacturers did not attempt to enter into the Chinese market until recent years, because following market researches, they discovered that Chinese consumers, in general, could not afford to buy and maintain expensive cars. …

　　Talking about Market Research

　　² The company has done a lot of market research for the product.

　　² Can you tell me how a company starts selling a new product?

　　² Do you often carry out/conduct market research?

　　² What’s objective of market research?

　　² One of the purpose of market research is to find out whether there’s a market for the product.

　　² We did a detailed market analysis.

　　² Market research is actually an analysis of a specific market for a particular product.

　　² We have to run the market test for two months.

　　² We have a wide product range.

　　² The stock market is uncertain at the moment because interest rates are falling.

　　Advertising:

　　Advertising is the most useful way to propagandize [,prɔpə'gændaiz] a company’s products and make them known to the public. Advertising is also the way to get the products orientated. (E.g. whether the products are for female/male market, high earning people or low earning people. Sports shoes… perfume)

　　When advertising a new product, it is essential to consider the target markets. Consumers’ needs in the target market.

　　Choice of media: see Advertising Strategies.

　　Ⅲ Business Dialogue

　　1) Market Potential

　　Andy: Thank you for your interest in representing our product.

　　Janet: I have heard many excellent things about your company and have experienced first – hand the capabilities of your computers.

　　Andy: What are your initial thoughts of our computers in China? Is there a market?

　　Janet: I am very optimistic about the market opportunities in China.

　　Andy: We agree. Based on our initial market research the findings are very positive.

　　Janet: I am not surprised. Having been a player in the computer industry in China for the last decade, I have witnessed firsthand(直接地)its phenomenal [fi'nɔminəl ] (不寻常的; 惊人的)growth.

　　2) Target Market

　　Michael: Our target market is large corporations and government agencies. They have the most need for our computers.

　　Ann: I have extensive government contacts and rich experience working for Fortune 500 companies.

　　Michael: I see from your resume you tell us about your experiences with these companies in China?

　　Ann: I have held numerous management positions and been responsible for nationwide sales for IBM.

　　Michael: Can you elaborate on your sales experience?

　　Ann: I was responsible for building a sales team from 10 to over 150. Sales during my tenure ['tenjuə]( (财产、职位等的)占有;占有权;任期)increased 150%.

　　A. WHAT IS IMPORTANT WHEN…?

　　RELOCATION A BUSINESS

　　l LOCAL WORKFORCE AVAILABLE

　　l LOCATION OF SITE

　　I choose topic A. As to this topic, as far as I am concerned, there are three things to consider.

　　Firstly, When locating a business, it is important to consider whether the local workforce is capable of producing a strong R&D team, especially for hi-tech oriented companies. Moreover, cheap local force will certainly reduce the production costs. That’s why many foreign companies choose China as their manufacturing base.

　　Secondly, location of the business sites should be considered, such as the following issues: 1) Whether it is convenient and easy for raw material supply and transporting out the products;Whether it is easy to get access to the electricity, water, gas and other supporting energy supplies; whether it is convenient for most of staff to go to work; environmental issues, and so on.

　　Finally, cost is usually the primary issue in business world and there is no exception for business relocation.

　　That is all. Thank you.

　　B. WHAT IS IMPORTANT WHEN…?

　　CHOOSING RETAIL PREMISES ([复数]房屋;房屋连地基;生产经营场所)TO RENT

　　l LOCATION

　　l LENGTH OF CONTRACT

　　I choose topic B. As to this topic, as far as I am concerned, there are three things to consider.

　　Firstly, the location of the retail premises is the most important. Many things should be considered about this, for example: 1) Whether it is convenient and easy for supply; whether customers can get easy access to the site; how about the governmental soft policies; how about the tax liabilities there and so on.

　　Secondly,when renting retail premises, the relevant contract should be considered. If the tenancy is rather long, more details should be covered, such as assignment, service charges, and rent review clause. If it is a short-term contract, it would be rather easier.

　　last, to maximize the profits and to minimize the costs are the final goal of all businessmen, therefore, in additon to good loaction, the rent should be considered.

　　Key points: location of the premises; local workforce; rent a premises

　　C.WHAT IS IMPORTANT WHEN…?

　　AIMING TO REACH NEW MARKETS

　　l MARKET RESEARCH

　　l ADVERTISING

　　I choose topic C. As to this topic, as far as I am concerned, there are three things to consider.

　　Firstly,marketing research is always the first step before a company gets into new markets. The fundamental goal of market research is to learn consumer needs. No organization can survive for long without meeting consumer needs, so it is necessary to conduct a fully-prepared market research before reaching new markets.

　　Secondly,when put certain products into new markets, the second step after market researchs is advertising. Advertising is the most useful way to make new products known to the public. Advertising is also the way to get the products orientated. (E.g. whether the products are for female/male market, high earning people or low earning people.

　　Last but not the least, proper pricing policy is also very crucial and the competitors’ prices should be considered when setting prices for new products.

　　That is all, thank you.