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2016年5月商务英语阅读试题最后冲刺一_第2页

来源:考试网   2016-05-17【

  Part II Match ( 20 points)

  Section A

  Choose the correct word or words from the box to complete the passage:

     

the Industrial Revolution   customers’ needs

the marketing concept     production and selling

the selling of goods       business focus

 

  Business people focused on the production of goods from 21 until the early twentieth century, and on 22 from the 1920s to the 1950s. Marketing received little attention up to that point. After 1950, however, business people recognized that their enterprises involved not only 23 but also the satisfaction of 24 . They began to implement 25 , a business philosophy that involves the entire business organization in the dual process of satisfying customer needs and achieving the organization’s goals.

  Section B

  Choose the correct word or words from the box to complete the following sentences

     marketing concept        benefits

moderation              discount

labour force

  26. China is now at the stage of development of building a well-off society and accelerating socialist .

  27. Implementation of the begins and ends with the information about customers.

  28. Selling something at a reduced price is called giving a .

  29. Carrying out the business of such a huge company requires .

  30. Compensation programmes include wages and salaries, incentives,and for workers.

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