Ⅰ.Listening: 20%(听力,20分
Section A
Directions: Listen to the tape and fill in the blanks according to the dialogue. This section totals 10 points.
Steve: I’m glad to see that you have (1) some new products.
They are very (2) . I hope we can do (3)
together as your products are (4) in our country.
Li: Thank you! I’m so glad to hear that. And would you tell me which (5)
of the refrigerators you are interested in?
Steve: Sure. Here is our(6) . You’ll find the required items, specifications
and (7) all there. Now, I’d like to have your lowest quotations,
CIF New York.
Li: Thank you for your inquiry, Mr. Steve. Here is our latest FOB price list. All the prices
in the list are subject to our final(8) .
Steve: Good. I will look into the price list and (9) it with my colleagues. We
can have further (10) later.
Section B
Directions: Listen to the short statements, read the answer choices and decide which one is closest in meaning to the statement you have heard. This section totals 10 points.
( )1. A. Why are there so many people at the cinema?
B. Have you been to this cinema before?
C. This movie is really very popular.
D. I was glad to see you at the cinema.
( )2. A. Jessica has only been here for a year.
B. Jessica has been here the longest.
C. Jessica has been alone for a year.
D. Jessica felt homesick as she has been here for a year.
( )3. A. I’ll feel disappointed if you can’t come.
B. I thought you would came.
C. Anyway you came.
D. I didn’t know what to expect.
( )4. A. He is probably a part-time student.
B. He never goes to the English class at night.
C. The English course is only available at night.
D. He always goes to school alone.
( ) 5. A. His apartment is not far from the subway station.
B. The subway station is made up of stone.
C. His apartment is quite far from the subway station.
D. He threw a stone at the subway station.
II.Reading & Comprehension: 40%(阅读与理解,40分)
Section A
Directions: There are ten incomplete sentences in this section. For each sentence there are four choices marked A, B, C and D. Choose the ONE that best completes the sentence. Then write down the right answer in the brackets for each sentence. This section totals 10 points, one point for each sentence.
( )1 Customers have become less loyal to brands and are more willing to to lower-priced coffee products.
A. trade in B. trade for C. trade up D. trade down
( )2 Toyworld is a profitable toy retailer in Seattle, US, with subsidiaries in over 30 countries.
A. basing B. base C. basis D. based
( )3 We have Julian Montero, the Argentine supplier of the wine we are importing.
A. touched B. contacted C. linked D. contacted with
( )4 Bob and Tony are business and have arranged to meet at the sales conference.
A. delegates B. customers C. associates D. officers
( )5 Telecommunication companies belong to the tertiary of industry.
A. section B. sector C. area D. part
( )6 Our products are of better quality than from other countries.
A. this B. that C. those D. it
( )7 The price of the catalogue is against your first order.
A. removable B. replaceable C. rechargeable D. refundable
( )8 An L/C should be established in our favor by documentary draft at sixty days’ sight.
A. available B. honorable C. paying D. paid
( )9 We would like to take this opportunity to write to you the hope of establishing business relations with you.
A. at B. for C. with D. in
( )10 The goods are packed in cartons innerlined with material.
A. water-proved B. water-protected C. water-proof D. water-tight
Directions: There are ten blanks in the following passage. You are required to choose the best one from the given four choices marked A, B, C, and D. Then write down the correct answer in the brackets. This section totals 10 points, one point for each blank.
Before marketing yourself globally, it is important to 1 your business is ready to deal with challenges presented by the international environment 2
language and cultural barriers, foreign laws, order fulfillment, and pre/post sales support.
Language and Culture - Neither technical accuracy 3 perfect translation is sufficient when considering the language you will communicate through. It is important to really understand how a language is used by the people in your 4 market.
Regional Laws - All phases of product 5 are affected by regulations. The product itself, such as its physical and chemical aspects, is subject to laws 6
to protect consumers with respect to purity, safety or performance. Product features such as packaging and warranties, advertising, sales promotion techniques are also subject to local regulations.
Order Fulfillment - How will you deliver your products? What business partners will you need to ensure smooth logistics of your product? Can you handle your shipment costs? If you cannot 7 demand or ensure smooth delivery of your product, you are at risk of negatively affecting your business and its image. It is important to find and qualify 8
distributors, and pay particular attention to contract negotiation and distribution management.
Pre and Post Sales Support - 9 with your customers as well as your business partners is an important consideration when marketing and selling internationally. Many businesses are able to meet customer expectations through strategic alliances or foreign distributors who deal with the local customer base on their 10 .
( )1 A. ensure B. assure C. reassure D. sure
( )2 A. excluding B. excluded C. including D. included
( )3 A. so B. nor C. and D. or
( )4 A. local B. own C. target D. home
( )5 A. sales B. exhibition C. promotion D. development
( )6 A. planned B. proposed C. supposed D. designed
( )7 A. meet B. run into C. encounter D. face
( )8 A. potent B. polite C. ethical D. potential
( )9 A. Connection B. Communication C. Link D. Contact
( )10 A. account B. part C. behalf D. market
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