2012年剑桥BEC商务英语考试高级口试模拟1

2012年剑桥BEC商务英语考试高级口试模拟1

　speaking test part ii

　　1. customer relations: the importance of making customers feel valued

　　2. company growth: the importance to a company of controlling expansion

　　3. marketing: how to ensure that agents maintain a high level of effectiveness when representing a company

　　4. time management: the importance of planning work time effectively

　　5. project development: how to ensure inter-departmental co-operation on new projects

　　6. purchasing: how to evaluate and select new productswｗw.ExamＷ.CoM

　　7. personnel management: the importance to a company of having well motivated staff

　　8. strategic planning: how to decide whether to purchase or rent company premises

　　9. sales: how to ensure that price levels for new products are set appropriately

　　10. communication skills: the importance of foreign language training for selected employees

　　11. advertising: how to select a suitable agency to handle a company’s advertising

　　12. finance: how to decide whether to float a company on the stock-market

　　13. marketing: the importance to a company of offering its products on the world-wide web

　　14. staff training: how to evaluate the effectiveness of company training programmes

　　15. company growth: how to decide when it is the right time for a business to expand

　　16. public relations: the importance to a company of sponsoring well-known personalities from the arts and popular culture

　　17. recruitment: how to ensure that the best candidate for a post is selected

　　18. information management: how to analyse and make effective use of information

　　19. sales: the importance of brand image in ensuring that products or services sell well

　　20. technology: the importance to a company of keeping up-to-date with internet developments

　　21. quality control: how to ensure that a company consistently maintains quality control standards

　　22. product promotion: how to make effective use of the media when promoting a new product or service