2012年下半年剑桥BEC商务英语初级练习题7

2012年下半年剑桥BEC商务英语初级练习题7

PART TWO

　　Question 47

　　You work for General,a company which produces cars. You` are in charge of Product Development. Reed the following chart which shows the results of a survey between your company and Quaker, your main competitor. The chart does not tell the exact numbers but the exact ratings. A refers to Gener41 company,while B refers to Quaker company.

　　. Use the information in the chart to write a short report (about 100- 120 words) analyzing the reason why Quaker over benefits recently to increase your company's competitiveness.

　　. Write on your Answer Sheet.考试用书

　　A : General company B :Quaker company

　　正确答案是:

　　PART TWO

　　Question 47

　　(Sample for reference )

　　After careful survey, we can see clearly from the chart that our cars have more models and colours than those of Quaker Company, our main competitor with higher quality. However, Quaker Company's income increases more quickly. What is the reason? First, Quaker Company spends much more money in advertising. I suggest we advertise on BTV, the most popular broadcasting station nowadays. Secondly, we should enlarge the scope of our after-sales service. We can open more service stations in many medium-sized cities. Thirdly,if we have more money, We can hire more salesmen to sell cars directly to the customes, especially, more salesmen in medium-sized cities.