PART TWO
Questions 13-22
Section One
Questions 13-17
. You will hear five short pieces.
. For each piece decide who is talking.
. Write one letter(A-H)next to the number of the piece.
. You will hear the five pieces twice.
13. . . . . . . . . . . . . . . . . .
14. . . . . . . . . . . . . . . . . .
15. . . . . . . . . . . . . . . . . .
16. . . . . . . . . . . . . . . . . .
17. . . . . . . . . . . . . . . . . .
A a dentist
B a customer
C a policeman
D a mechanic
E a salesman
F a plumber
G a doctor
H a manager
Section Two
Questions 18-22
. You will hear another five short pieces.
. For each piece decide where the speaker is.
. Write one letter(A-H)next to the number of the piece.
. You will hear the five pieces twice.
18. . . . . . . . . . . . . . . . . .
19. . . . . . . . . . . . . . . . . .
20. . . . . . . . . . .. . . . . . . .
21 . . . . . . . . . . . . . . . . . .
22. . . . . . . . . . . . . . . . . .
Places
A at the dentist's
B at the drugstore
C at the grocery store
D at the oil station
E at the parking lot
F at the restaurant
G at the pub
H at the supermarket
PART THREE
Questions 23-30
. You will hear the conversation between a sociologist and a retailer. They talk about what is
going to influence the life style and how the life style will affect the purchasing process.
. You have to complete the sentences (23- 30) by choosing the correct ending.
. Mark one letter(A ,B or C).
23. AIO refers to
A actions, involvement and options.
B activities, interests and opinions.
C advertising ,impact and opportunities.
24. Another name for AIO measurement is
A psychographics .
B demographics .
C statistics .
25. According to the author ,the most important social factor in purchasing process is
A reference groups.
B social classes.
C culture.
26. If you are running an upper level fur store ,you'd better attract your customers by
A lowering prices.
B mass advertising.
C improving the product packaging.
27. Sometimes, the reference groups have the most impact on the purchasing process ,so
a retailer must pay much attention to the reference groups composed by
A family members.
B suburbanites .
C city dwellers
28. For the customer with much self-confidence ,the purchasing process is
A endless.
B long.
C short.
29. When the consumer thinks of alternatives and makes a final decision, the most
important individual factor will be
A personalities.
B motives. .
C performance.
30. One of the individual dimensions of lifestyle mentioned by the socialgyist is
A performance.
B interests.
C class consciousness.
参考答案：
1. NO 21 2. 72188155 3. 256KB
4. 3 5. Parker 6. heart
7. April 8. 9:30am 9. motorized
10. 2 11 . Green . 12. 1203
13. B 14. A 15. D
16. G 17. E 18. D
19. B 20. C 21. F
22. H 23. B 24. A
25. C 26. B . 27. A
28. C 29. B 30. A
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