proposal 网站改造建议
PROPOSAL ON WAYS TO IMPROVE XYZ’S WEBSITE
NOVEMBER 2002
The proposal aims to set out various ways and possibilities available in order to improve our website.
A SWOT Analysis
As a result of a SWOT analysis, the following points summarise our main findings.
Strengths
· We were the first major company in one sector to set up a website
· We benefit from a very high rate of brand recognition and therefore internet users remember or find our site easily through search engines.
Weaknesses
· Our of date: Despite being the innovators when launching our website, the information provided online is, in many cases, out of date (prices, phone numbers)
· Not user friendly. The structure of our paper is very rigid, potential customers cannot, do not have freedom of movement.
· No online purchase facility available.
B Suggestions and Recommendations
It was felt that in order to remain ahead of our competitors we should carry out some of the following improvements.
· A more user friendly website allowing the user to have more freedom. Then, surveys have shown that such facility increase sales.
· Regular update of the information and services available.
Such update will encourage our clients to consult our paper regularly and to keep them inform on any specific sale.
· Online purchase facility.
It was felt that this facility is now a must-have for every big company.
Such facility will also enable us to collect precious data which imported into our database will be a good marketing tool.
By doing so we should be able to keep our clients informed when we have sales on their favourite purchase.
· Online Newsletter
Again, the use of our database could improve significantly our customer communication – such newsletter could be produced on q quaterly basis.
· FAQ A frequent Ask Questions should be instaured
C Benefits of such improvements
Most benefits have been explained above however, we recommend strongly to carry out such improvements as soon as possible.
This might be possible either by training our in-house marketing team on website production and management or either by contracting a web designer specialist. We would like to highlight the fact that although e-mail marketing is a very powerfull tool, we must keep up to date with any legislation regarding data protection.
加入商务英语考试群554803537 
我们为您送达2020年商务英语最新消息！让您顺利通过商务英语考试！
考试网校课程培训：选择考试网让全体学友见证你的进展！新的商务英语网校培训课程紧贴新题型，助你直击四大专项，24H在线答疑，商务英语轻易掌握！开课三日内不满意无条件退费！商务英语初中高级各项套餐学习班，针对考生量身打造！
统一服务热线：4000-525-585
一级建造师二级建造师二级建造师造价工程师土建职称公路检测工程师建筑八大员注册建筑师二级造价师监理工程师咨询工程师房地产估价师 城乡规划师结构工程师岩土工程师安全工程师设备监理师环境影响评价土地登记代理公路造价师公路监理师化工工程师暖通工程师给排水工程师计量工程师
执业药师执业医师卫生资格考试卫生高级职称执业护士初级护师主管护师住院医师临床执业医师临床助理医师中医执业医师中医助理医师中西医医师中西医助理口腔执业医师口腔助理医师公共卫生医师公卫助理医师实践技能内科主治医师外科主治医师中医内科主治儿科主治医师妇产科医师西药士/师中药士/师临床检验技师临床医学理论中医理论
