2018年BEC商务英语高级写作词汇(16)

2018年BEC商务英语高级写作词汇(16)

　　[例] We have beaten our competitors to be the first on the market.

　　[同义词] defeat, hit

　　behave[ bi5heiv ] (v.) act举止

　　[例] You should behave yourself when attending such important banquet.

　　below-the-line (adj.) below-the-line advertising; advertising which is not paid for页底的(广告)

　　[例] Below-the-line activities refers to sales promotion or marketing research which a marketing department buys directly.

　　benchmarking (n.) to measure (a rival's product) according to specified standards in order to compare it with and improve one's own product比较和改进自己的产品

　　[例] Benchmarking has become one of the fashionable words in current management discussion.

　　benefit [ 5benifit ] 1. (n.) advantage; profit 好处,利益

　　[例] It will be our mutual benefit to come to an agreement.

　　2. (n.) money provided as a right under a state or private insurance scheme, e.g. disability benefit.津贴,救济金

　　3. (v.) to profit, gain advantage from有益于,受益于

　　disability benefit (n.) payment made to a person unable to work because of permanent or long-term physical handicap残疾抚恤金

　　sickness benefit (n.) payments made while a person is on sick leave病假补助

　　fringe benefits (n.) extra benefits such as a car, private health insurance provided by a company附加福利

　　[例] Fringe benefits should be firmly incorporated within the payment policy and administered by the personnel department.

　　bid [ bid ] (n & v) offer to buy something at a certain price出价、投标

　　[例] Those potential buyers of the company bid against each other.

　　takeover bid (n.) 出价收购

　　bidder [ 5bidE ] (n.) person who makes an offer投标人

　　[例] The company will go to the highest bidder.

　　bill [ 5bidE ] 1. (n.) written list of money to be paid帐单

　　[例] This bill does not include VAT.

　　2. (v.) send a bill to someone开帐单

　　bill of entry (n.) a detailed list of goods prepared by the exporter or importer for examination by customs 报关单

　　[例] I will prepare a bill of entry , together with other required documents for the declaration of this batch of imported goods.

　　bill of lading(B/L) (n.) a document that shows details of goods being transported. It is a receipt from the transporter to the sender and entitles the receiver to collect the goods on arrival.提单

　　billboard [ 5bilbC:d ] (n.) large roadside advertising poster(户外)广告牌

　　[例] The billboard of KFC is obvious everywhere.

　　billing [ 5biliN ] (n.)1. process of invoicing 开帐单

　　2. advertising; promotion 广告，促销

　　[例] The product needed better billing to outsell its competitors.

　　bill of materials (n.) list of all raw materials and parts that go into an end product材料清单

　　billion [5biljEn ] (n.) US:one thousand million(美)十亿; GB: one million million(英)万亿

　　black [ blAk ] (adj.) not allowed by law黑市的，非法交易的

　　black market (n.) a situation of illegal trading in goods, currencies or services黑市

　　[例] He bought some pirate CDs on the black market.

　　in the black in credit(银行存款)有赢余

　　black list list of goods, companies, people who are prohibited from trading黑名单