2018年BEC商务英语高级写作词汇(15)

2018年BEC商务英语高级写作词汇(15)

　　2.(v.) To enlarge the scope of one's interests, business, or activities扩展

　　[例] The partners are looking into branching out into Europe.

　　brand [ brAnd ] (n.) product which can be recognized by a name品牌

　　[例] The brand establishment needs a very long time and will bring long- term benefits.

　　branding (n.) the process of giving brand names to products品牌命名

　　[例] How is the branding of that new product going on?

　　brand leader brand with the biggest market share品牌领导者

　　[例] IBM is the brand leader in the field of portable computer.

　　brand loyalty (n.) customer desire to continue buying the same brand品牌忠诚度

　　[例] They managed to set up the brand loyalty of their consumers.

　　break even (v.) balance costs and revenue, not make a profit or a loss收支平衡

　　[例] We just broke even last year.

　　breakeven point point at which revenue equals costs 收支平衡点

　　breakthrough [ 5breik5Wru: ] (n.) an act of overcoming or penetrating an obstacle or restriction突破

　　[例] It is up to both of us to try our best to make a breakthrough in the present negotiations.

　　brief [ bri:f ] (v.) to give concise preparatory instructions, information, or advice to简要介绍

　　[例] The CEO briefed his senior managers on the project that is supposed to be the turning point for the fate of the firm.

　　[同义词] abstract, synopsis, outline

　　bring forward (v.) make earlier提前

　　[例] We brought the launch date forward to June 1st.

　　bring up (v.) mention, introduce提出

　　[例] The chairman brought up the question of holidays.

　　brochure [ brEu5FjuE ] (n.) publicity booklet giving information about a product or service(宣传产品的)小册子

　　[例] They asked for a brochure about our services.

　　[同义词] leaflet, pamphlet, booklet

　　broke[ brEuk ] (adj, inf) without/out of money破产的，一文不名的

　　[例] He was broke until he won the lottery.

　　[同义词] insolvent

　　broker [ 5brEukE ] (n.) person who buys and sells shares/currency etc.经纪人

　　[例] That firm is acting as a broker.

　　[同义词] agent, middleman

　　brown goods(n) items such as television sets and radios that are sold in cabinets made of wood or similar materials 茶色电器

　　[例]　There are bloody competitions on China’ brown goods market.

　　[反义词]white goods

　　b-school ( business school ) (n) a college or a department of a university providing business courses to students商学院