|
toiletry |
n.化妆品 |
an artifact used in making your toilet(washing and taking care of your body) |
|
brand loyalty |
品牌忠诚度 |
the tendency to always buy a particular brand |
|
brand image |
品牌形象 |
the ideas and beliefs people have about a brand |
|
brand stretching |
品牌扩张 |
using an existing name on another type of product |
|
brand awareness |
品牌知名度 |
how familiar people are with a brand |
|
brand name |
品牌商标 |
the name given to a product by the company that makes it |
|
product launch |
产品发布 |
the introduction of a product to the market |
|
product lifecycle |
产品生命周期 |
the length of time people continue to buy a product |
|
product range |
产品系列/范围 |
the set of products made by a company |
|
product placement |
产品植入广告 |
when products are used in films or TV programmes |
|
product endorsement |
产品代言 |
the use of a well-known person to advertise products |
|
value for money |
性价比 |
|
|
timeless |
adj.永恒的 |
eternal |
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