P3考试内容分为Section A和Section B两部分,分值各为50分。
我们在做题时,要合理安排时间,避免做不完题目,或者会的题目答不完整。
答题技巧一:注意题目所给关键词
Define 给出定义即可
Describe 定义+主要特点
Explain 定义+知识点展开
Contrast/Distinguish 比较两样或几样的异同,即各自的定义和区别
Analyse 分析现在情况,经常需利弊都讲
Identify 找出内容
Explore 不仅要从书本上分析,还要考虑case和case外的论点(use common sense)
Assess/Discuss 考量优缺点等,考量看法的准确性。需要将正反利弊情况都讲
Construct the case for 支持观点,并提供supporting
Construct the case against 反对观点,并提供supporting
Recommend 提出建议
Criticize批评某个观点,并提供supporting(通常与best practice不相符)
Evaluate/Critically evaluate 从双方面讨论(支持/反对)
答题技巧二:题目与Model联系
• Business strategy –Mission (values), goals & objectives; Strategy lenses
• Strategy position – PESTEL; Porter’s diamond; SWOT; Porter’s 5 forces; Value chain; Culture web;
(Industry life cycle; Scenarios & forecasting; Marketing mix; Benchmarking; CSF & KPI)
• Strategy choice – Corporate parent; BCG; Ashridge model; Public sector model; TOWS matrix; Strategy clock; Growth method & Success criteria
• Strategy implementation – Organisational structures; Mintzberg configuration; Change management – types & contextual factors; Balanced scorecard
• Business processes – Process redesign; Process-strategy matrix; Software; Outsourcing
• Information technology – Supply chain management & e-procurement; 6 “I”s; Customer relationship management; Pricing strategy
• Project management – Project life cycle – control; Cost & benefit management; Risk management
• Finance – Ratio analysis; Expected value & decision tree; Budget
• People – Leadership; Job design
此外,P3考试切记要结合案例。不要脱离案例,完全照搬书本知识。如果只是罗列书本知识,不会得到理想的分数。