Question：When analysing the current situation in a business, a consultant will review the general environment surrounding it.

　　Which of the following would not be included in this analysis?

　　A. New legislation coming into effect in 6 months' time.

　　B. Interest rates.

　　C. Independence of the non executive directors.

　　D. Activities of overseas competitors.

　　The correct answer is: Independence of the non executive directors.

　　This will be examined in the internal position audit of the company rather than the environmental analysis which looks at matters external to the company.

　　Question：Which of the following does not form part of strategy formulation linked to SWOT analysis?

　　A. Convert weaknesses into strengths.

　　B. Convert threats to opportunities.

　　C. Match weaknesses to threats.

　　D. Match strengths to opportunities.

　　The correct answer is: Match weaknesses to threats.

　　The aim is to overcome weaknesses and, where possible, convert them to strengths.

　　The various permutations (match strengths to opportunities; convert weaknesses to strengths; convert threats to opportunities) are shown on the TOWS matrix.