Chinese Valentine's Day, also known as Qixi Festival, falls on the seventh day of the seventh lunar month in China. It is a traditional festival that celebrates the love story of the Cowherd and Weaver Girl.

According to legend, the Cowherd and Weaver Girl were two stars in the sky who fell in love with each other. However, their love was forbidden by the Heavenly Empress, who separated them by the Milky Way. They were only allowed to meet once a year on the seventh day of the seventh lunar month, when a bridge made of magpies would form across the Milky Way.

On this day, couples in China exchange gifts, go on dates, and express their love for each other. It is also a time for young unmarried women to pray for a good husband and a happy marriage by performing rituals such as offering fruits and flowers to the stars.

In recent years, Qixi Festival has become a popular occasion for businesses to promote their products and services. Many shopping malls and online stores offer special discounts and promotions for couples to celebrate this romantic day.

Despite the commercialization of the festival, the essence of Qixi Festival still remains as a celebration of love and the power of love to overcome obstacles. It is a time for people to cherish their loved ones and express their affection towards them.