五、正误判断题（本大题共10小题，每小题2分，共20分）
Passage 1In 1958, two young college students, brothers Frank and Dan Carney, opened the first Pizza Hut restaurant in Kansas, USA with US $ 600. The Carney brothers found that there was a great potential in franchises, so they decided to use that as a foundation for their business. A year later, the first Pizza Hut franchise store opened.
In 1977, Pizza Hut became a subsidiary of PepsiCo., Inc. Through mergers and acquisitions, as well as organic growth, Pizza Hut has secured a prominent position in the market.
Today, franchises and joint venture partnerships account for more than half of the Pizza Hut system’ s total units. Following the opening of the first international restaurant in Canada in 1968, Pizza Hut restaurants quickly appeared in Mexico, South America, Australia, Europe, the Far East and Africa. The red roof was introduced as the company logo which was soon to become world famous as an easily recognized guarantee of crispy pizza, delicious pasta and friendly service in a pleasant atmosphere.
Pizza Hut, a division of Tricon Global Restaurants, Inc., is now the world’ s largest pizza restaurant company with more than 8,000 units in the United States and more than 4,000 units in over 90 countries and territories. The company is the recognized leader in the $25 billion pizza category worldwide. It has more than 250,000 employees worldwide, providing more than 1.7 million pizzas to more than 4 million customers each day.
42. Franchise has brought about the spread of Pizza Hut worldwide not only at the beginning of its business but also at present.
43. Now Pizza Hut is a subsidiary of PepsiCo., Inc.
44. The red roof of Pizza Hut is a symbol of good pizza and good service.
45. Four million customers around the world have pizza each day.
46. The company makes a total profit of $25 billion each year.
Passage 2The term market and marketing can have several meanings depending upon how they are used. The term stock market refers to the buying and selling of shares in corporations as well as other activities related to stock trading and pricing. Another type of market is a grocery market, which is a place where people purchase food. When economists use the word market they mean a set of forces or conditions that determine the price of a product, such as the supply available for sale and the demand for it by consumers. The term marketing in business includes all of these meanings, and more.
In the past, the concept of marketing emphasized sales. The manufacturer made a product he wanted to sell. Marketing was the task of figuring out how to sell the product. Basically, selling the product would be accomplished by sales promotion, which included advertising and personal selling. In addition to sales promotion, marketing also involved the physical distribution of the product to the places where it was actually sold. Distribution consisted of transportation, storage, and related services such as financing, standardization and grading, and the related risks.
The modern marketing concept includes all of the activities mentioned, but it is based on a different set of principles. It suggests that production can be economically justified only by consumption. In other words, goods should be produced only if they can be sold. Therefore, the producer should consider who is going to buy the product or what the market for the product is—before production begins.
Marketing now involves first deciding what the customer wants, and designing and producing a product that satisfies these wants at a profit to the company. Instead of concentrating solely on production, the company must consider the desires of the consumer, and this is much more difficult since it involves human behavior. Production, on the other hand, is mostly an engineering problem.
Because products are often marketed internationally, distribution has increased in importance. Goods must be at the place where the customer needs them and must be brought there. This is known as place utility; it adds value to a product. However, many markets are separated from the place of production, which means that often both raw materials and finished products must be transported to the points where they are needed.
Modern marketing is therefore a coordinated system of many business activities, but basically it involves four things: 1. selling the correct product at the proper place; 2. selling it at a price determined by demand; 3. satisfying a customer’ s needs and wants; and 4. producing a profit for the economy.
47. When different economists use the word “marketing”, they mean different things.
48. Marketing is a bigger concept than market.
49. One characteristic of traditional marketing is that demand is considered before production.
50. Modern marketing is much more than making a product and thinking about how to sell it.
51. Distribution is a basic activity of modern marketing.
六、翻译题（本大题12分）
52. But some economists stressed the risks that a more aggressive U.S. policy poses. C. Fred Bergsten, director of the Institute for International Economists and a prominent member of the free-trade establishment, said he saw little evidence for a strategy, except for “a willingness to listen to protectionist appeals” from the automobile, semiconductor, steel and energy industries, among others, and a desire to mollify these industries’ powerful congressional protectors.
