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2014年4月全国高等教育自学考试电子商务英语试题_第3页

来源:考试网 [ 2014年8月3日 ] 【大 中 小】

  第二部分: 在下列课文片段中按文中意思提示填入遗漏的词。 (每小题1分,共5分)

  Business plan will vary 31 company to company reflecting their different needs. 32 example, an established business looking at adding an 33 component will be able to focus on integration 34 the physical store and the online store. A pure player—a business operating solely 35 the Internet—will use its business plans to demonstrate its market analysis and seek funding.

  四、根据给出的汉语词义和规定的词性写出相应的英语单词,该词的第一个字母已经给出,每条短线上写一个字母。(本大题共10小题,每小题1分,共10分)

  36. 物流,后勤n. l_ _ _ _ _ _ _ _

  37. 特征,特质,属性 n. a_ _ _ _ _ _ _ _

  38. 系统的,体系的 adj. s_ _ _ _ _ _ _ _ _

  39. 方式,样式,风格 n. m_ _ _

  40. 不可避免的,必然发生的 adj. i_ _ _ _ _ _ _ _ _

  41. 举办地点,场所,场地 n. v_ _ _ _

  42. 发票,发货单 n. i_ _ _ _ _ _

  43. 后果,结果 n. c_ _ _ _ _ _ _ _ _ _

  44. 转移,转变,转换 n. / v. s_ _ _ _

  45. 进入,渗透,洞察,领悟n. p_ _ _ _ _ _ _ _ _ _

  五、给出下列单词或术语的汉语意义。(本大题共20小题,每小题1分,共20分)

  46. digital signature

  47. business plan

  48. one to one marketing

  49. staff recruitment

  50. designer clothes

  51. the Continent market

  52. funding requests

  53. customer self-service

  54. expected revenue

  55. page pushing

  56. be concerned with

  57. opt-out of

  58. in the long run

  59. log in

  60. give way to

  61. by means of

  62. engage in

  63. stir up

  64. in bulk

  65. as follows

  六、根据句子的意思将括号中的词变成适当的形式。(本大题共5小题,每小题1分,共5分)

  66. After he finished the book, he found time to lecture at ______ (vary) colleges.

  67. I ______ (snag) two tickets for tonight’s show this morning.

  68. This task requires your full ______ (concentrate).

  69. Our victory is ______ (assure); nothing can stop us.

  70. These programs can be ______ (integrate) with your existing software.

  七、英译汉:阅读下面的短文,然后把画线的句子翻译成汉语。(本大题共5小题,每小题2分,共10分)

  Firms are interested in E-commerce because, quite simply, it can help to increase profits. (71)All the advantages of Ecommerce for business entities can be summed in one statement: E-commerce can increase sales and decrease costs.

  For Companies: (a) It increases profits. (b) It increases sales. (c) (72)Advertising can reach potential customers in every country in the world. (d) (73)A virtual community is formed, not in the physical world, but on the Internet. (e) It decreases costs.

  For Buyers: (a) Increases purchasing opportunities. (b) Provides competitive bid information. (c) Increases speed and accuracy of information. (d) Reduces costs. (e) A wider range of choices are available. (f) (74)Some products such as software, audio clips(音频剪辑), or images, can be delivered via the Internet. (g) Society derives benefits. (h) Electronic payment of tax refunds, public retirement, and welfare support costs less to issue. (i) Electronic payment is more secure and faster. (j) E-payments are easier to control than checks, which can help protect against fraud and theft losses. (k ) You can work from home. (l) It reduces commuter-costs and traffic jams. (m) (75)It’s environmentally sound reduces pollution. (n) Distance education has emerged.

  八、汉译英: 请把下面的汉语句子翻译成英语。(本大题共5小题,每小题2分,共10分)

  76. 有些风险源于环境的变化。(arise from)

  77. 钱会转到你的银行账户上。(transfer)

  78. 开业当天并不完全算是巨大的成功。(roaring success)

  79. 电子商务这一术语用来描述在因特网上运营的企业。(describe)

  80. 一旦病毒进入你的在线商用电脑,它将以各种形式进行破坏。(once, wreak havoc)

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