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全国2012年1月自考《电子商务英语》试题_第5页

来源:考试网 [ 2012年9月9日 ] 【大 中 小】

Passage 3

Personal interviewing (面试) is most effective when all the people to be interviewed are located in a relatively small geographical area. Otherwise, the time and expense spent in traveling from one person to another makes this type of interviewing economically impractical. Personal interviewing is usually used when the information needed is too complex to be gathered by another technique. For example, a problem being studied may require the interviewer to probe beyond the more superficial answers that might be obtained with another method.

It is sometimes assumed that personal interviewing is the most accurate of all survey research techniques. Although personal interviewing may be accurate in many cases, human errors may prevent a researcher from obtaining valid results. Questions perceived by the interviewee(应试者) as an invasion of privacy or threatening in any way will probably produce false or partially true answers. Also, since the interviewer(面试者)must interpret the respondent’s statements, a certain amount of information loss results even though the respondent may be answering truthfully.

In spite of the problems, at least two major advantages are provided by this research technique. First, the alert interviewer can generally tell if the respondent is being truthful or if he or she is giving superficial or untrue responses. Second, the interviewer can rephrase questions, give more explanation, or probe more deeply if the initial questions do not produce the information desired. As a result, the information gleaned should be more accurate than that provided by interviews where no one is present to clarify questions or to interpret answers.

37. Sometimes a researcher cannot get valid results because _________.

A. the information needed is too complex to be gathered

B. personal interviewing is the most accurate of all survey research techniques

C. personal interviewing is not as effective as other research techniques

D. both interviewer and interviewee may make mistakes during the interviewing

38. In the second paragraph, the phrase “an invasion of privacy” most probably means _________.

A. an unpleasant conversation

B. a challenge to interviewee’s professional skills

C. an interference with interviewee’s personal affairs

D. an interference with interviewee’s hobby

39. In the first sentence of the last paragraph, the pronoun “this” refers to _________.

A. survey                                B. question

C. answering                             D. personal interviewing

40. According to the last paragraph, one of the advantages of the personal interviewing is _________.

A. the interviewer can ask the interviewee questions again in different ways

B. the interviewer can ask the interviewee some personal questions

C. the initial question does not produce the information desired

D. no one is present to clarify questions

四、单词汉译英(本大题共15小题,每小题1分,共15分)

根据给出的汉语词义和规定的词类写出相应的英语单词。每词的部分字母已给出。请将整个单词写在答题纸上。

41. 轮廓;纲要n.                        o_ _ line

42. 报答,报偿,奖赏 n. & v.             r _ w_ _ d

43. 地方;位置 n.                        loca _ _ _ _

44. 整理;安排v.                        arr _ _ ge

45. 技术员;工艺师 n.                    techni _ _ _ _

46. 尝试,试图,努力 v.                  att _ _ p _

47. 可用的,可获得的 adj.                av _ _ l _ ble

48. 放弃;遗弃 v.                        aban _ _ _

49. 卖主,卖方 n.                        v _ _ dor

50. 估计 v. & n.                         esti _ _ _ _

51. 分类;归类 v.                        cla _ _ _ fy

52. 流行;货币 n.                        c_ rr _ _ _ y

53. 登记,注册 v. & n.                   re_ _ _ ter

54. 做广告 v.                            ad _ _ _ tise

55. 自动的 adj.                          au _ _ _ _ tic

责编:dengting