2017年自考《外贸英语写作》重点试题：推销信_第2页

　　3、Write a letter in 130-150 words.

　　Write a sales letter to an old customer who placed an order with you two years ago,and draw his attention to some new products which represent a great improvement on some of the models he has sold successfully.Your

　　letter should cover the following particulars:

　　·对方是你公司的老客户，曾大批订购你公司生产的开关装置(switchgear),之后就没有再订过货。

　　·告知客户你公司最近在市场推出一种最新高压(high voltage)开关装置，并介绍新产品的特点。

　　·随函寄上产品规格及价格表供对方参考，并强调尽快订货的重要性。

　　答：Dear Sirs,

　　Two years ago we had the pleasure of supplying you with a number of switchgear. Since then we heave received no order form you. Perhaps our previous did not fit your requirements.

　　Now we wish to inform you that we have just introduced our latest high voltage switchgear on to the market. Our research engineers have finally come up with the answer to some of those problems you had with high voltage currents. The present product is insulated with a special resin which is as tough as metal,cracking-resistant,and very economical,and has passed test after test run by our engineers. We are enclosing specifications and a price list for you consideration and hope to receive an early order from you as other buyers are showing their great interest in this product.

　　Yours sincerely,

　　4、Write a letter in 130-150 words.

　　你公司是专营办公家具的外贸公司。请给你的客户David Howard 先生写一封回信，信中应包括以下内容：

　　·确认对方的询问信，并且表达愿意为对方再次服务的友好意愿; ·介绍产品的特点、优点以及将给未来用户带来的好处; ·能给潜在客户提供服务和优惠，使客户产生购买欲望;

　　·敦促客户尽快决定，因为订晚了可能没有货源可供。

　　答：Dear Mr. Howard,

　　Thank you for your inquiry about our newly designed office furniture. It is a great pleasure to serve you again.

　　The items you inquired about in your letter dated March 8 are selling very well in many European countries. They are easy to use, convenient for filling documents, taking much less space than previous ones. In addition, they are 20% lower in price compared with our previous ones and those of our competitors.

　　Delivery can be made within 30 days after we receive your order. And a discount of 5 percent on the total value is possible if payment is made within 15days of delivery.

　　Please order without delay since our popular products may well be out of stock soon. We are looking forward to working on your order again. Yours sincerely,