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全国2013年10月高等教育自学考试电子商务英语试题_第4页

来源:考试网 [ 2014年6月9日 ] 【大 中 小】

  五、给出下列单词或术语的汉语意义。(本大题共20小题,每小题1分,共20分)

  46. mobile commerce 47. market analysis

  48. SEO 49. snail mail

  50. CEO 51. customer support

  52. domain name 53. natural language processor

  54. precision targeting 55. unauthorized access

  56. tend to 57. sign up

  58. specialize in 59. on the verge of

  60. be immune from 61. shut down

  62. attend to 63. make a decision

  64. a fraction of 65. rely on

  六、根据句子的意思将括号中的词变成适当的形式。(本大题共5小题,每小题1分,共5分)

  66. We are ______ (conduct) a survey of consumer attitudes towards organic food.

  67. The need to talk to someone, anyone, ______ (overwhelm) her.

  68. Cars must stop at red traffic lights; ______ (similar) bicycles should stop too, but they don’t always do so.

  69. If the package is wrapped well, we ______ (assume) the contents are also wonderful.

  70. Customers are advised to make seat ______ (reserve) well in advance.

  七、英译汉: 阅读下面的短文,然后把画线的句子翻译成汉语。(本大题共5小题,每小题2分,共10分)

  E-commerce is coming of age, but not in the way predicted in the bubble years. (71.)Now some of the dotcoms are making real profits, but the business world has become much more cautious about the internet’s potential. The funny thing is that the wild predictions made at the height of the boom—namely, that vast chunks of the world economy would move into cyberspace—are, in one way or another, coming true.

  (72.)According to America’s Department of Commerce, online retail sales last year rose by 26%, to $55 billion. That sounds a lot of money, but it amounts to only 1.6% of total retail sales. (73.)The vast majority of people still buy most things in the good old “bricks-and-mortar” world.

  (74.)But the commerce department’s figures deal with only part of the retail industry. (75.)For instance,they exclude online travel services, one of the most successful and fastest-growing sectors of e-commerce. InterActiveCorp (IAC), the owner of expedia.com and hotels.com, alone sold $10 billion-worth of travel last year—and it has plenty of competition, not least from airlines, hotels and car-rental companies, all of which increasingly sell online.

  八、汉译英: 请把下面的汉语句子翻译成英语。(本大题共5小题,每小题2分,共10分)

  76.你的网店如何与众不同?(differ)

  77.给你的客户提供各种支付方式。(available)

  78.社会营销追随着社交网络的趋势。(social marketing)

  79.为方便大宗交易,公司打算使网站的界面更加人性化。(in bulk)

  80.网络电子商务市场的这一增长必定会产生新的工作和商业机会。(generate)

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