D
In ancient Egypt, a shopkeeper discovered that he could attract customers to his shop simply by making changes to its environment. Modern businesses have been following his lead, with more tactics(策略).
One tactic involves where to display the goods. For example, stores place fruits and vegetables in the first section. They know that customers who buy the healthy food first will feel happy so that they will buy more junk food later in their trip. In department stores, the women’s shoe section is generally next to the women’s cosmetics(化妆品) section: while the shop assistant is going back to find the right size shoe, bored customers are likely to wander over and find some cosmetics they might want to try later.
Besides, businesses seek to appeal to customers’ senses. Stores notice that the smell of baked goods encourages shopping, so they make their own bread each morning and then fan the bread smell into the store throughout the day. Music sells goods, too. Researchers in Britain found that when French music was played, sales of French wines went up.
When it comes to the selling of houses, businesses also used highly rewarding tactics. They find that customers make decisions in the first few seconds upon walking in the door, and turn it into a business opportunity. A California builder designed the structure of its houses smartly. When entering the house, the customer would see the Pacific Ocean through the windows, and then the pool through an open stairway leading to the lower level. The instant view of water on both levels helped sell these $10 million houses.
42. Why do stores usually display fruits and vegetables in the first section?
A. To save customers time. B. To show they are high quality foods.
C. To help sell junk food. D. To sell them at discount prices.
43. According to Paragraph 3, which of the following encourages customers to buy?
A. Opening the store early in the morning. B. Displaying British wines next to French ones.
C. Inviting customers to play music. D. Filling the store with the smell of fresh bread.
44. What is the California builder’s story intended to prove?
A. The house structure is a key factor customers consider.
B. The more costly the house is, the better it sells.
C. An ocean view is much to the customers’ taste.
D. A good first impression increases sales.
45. What is the main purpose of the passage?
A. To explain how businesses turn people into their customers.
B. To introduce how businesses have grown from the past.
C. To report researches on customer behavior.
D. To show dishonest business practices.
第Ⅱ卷(非选择题 60分)
四、词汇运用(共l0小题;每小题l分，计l0分)
根据句子意思，用括号中所给汉语提示或英语单词的适当形式填空。在答题卡标有题号的横线上，写出空缺处所填单词的正确形式。(每空一词)
46. Finally I was ▲ of what the teacher said after David explained it again and again. (知道)
47. Work to high ▲ , and you will make great progress. (标准)
48. Mike ▲ with a smile when he met us. (点头)
49. ▲ the price cannot solve the problem at present.(提高)
50. Most people like spring because the temperature is usually in the ▲ . (二十)
51. Jim never listens in class so there is no ▲ for him to pass the exam. (possible)
52. The more ▲ works I visited in the museum, the more I admired them.(invent)
53. Luckily, everything goes ▲ (smooth) as we imagined.
54. Please don’t think only of ▲ , young men, or you will make few friends. (you)
55. Not everyone is used to the ▲ in such a summer here. (hot)
，我们将会及时处理。
