B
(2014·河南开封高三第一次摸底考试)
Personal Background
Steve Jobs
Apple Computer
3year return: 26%
Age: 42
CEO since: 1997
Here's a guy with enough knowledge, ability and brainpower to effectively hold down two CEO jobs at once and do a pretty amazing job at both. We've listed him for his post at Apple, but of course Steve Jobs also runs Pixar, the animation company.
Coming in after a $ 1 billion loss in fiscal 1997, Jobs turned a $106 million profit—38 percent above Wall Street's consensus target. A lot of credit goes to a very simple idea: make computers in different colors. Jobs was the only one who thought to make it happen. The colorful midpriced iMac has also succeeded by playing down the compatibility (兼容性) problem. Apple positioned it as the machine for the Internet, where compatibility questions are no big deal. Behind the scenes, Jobs streamlined the product line, and also did a whole series of work for improving and selling the production. Meanwhile，over at Pixar, A Bug's Life nabbed a total $159 million in domestic box office, the highest domestic animated take since Toy Story and third highest ever, after Toy Story and the leader, The Lion King.
Business philosophy: “The technology isn't the hard part. The hard part is: who's going to buy it. How are they going to buy it? How do you tell them about it?”
How he got the job: the Apple board begged him to return.
Management style: at Apple, Jobs is a micromanager—some say nanomanager who changes mood suddenly and unexpectedly. Virtually every decision goes by him. At any time, 10,000 employees are wondering, “What would Steve say?” not “What is the right thing to do?” said a former Apple executive. At Pixar, realizing that he isn't a film visionary, he leaves the experts to their knitting.
Financial reward: his Apple rewards are minimal—a salary of one dollar a year so that his family is eligible for the health plan. But his 69 percent share of Pixar is worth about $ 1.3 billion.
—selected from a newspaper
5. According to the passage, the following adjectives can be used to describe Jobs EXCEPT ________.
A.creative B.easygoing
C.demanding D.distinguished
6. We can learn from the passage that ________.
A.Jobs can work well in every field
B.the colorful iMac is accepted for its low price
C.Jobs makes a big difference at Apple as a designer
D.the technology is more important than business idea
7. The underlined word “nabbed” in Paragraph 2 probably means “________”.
A.pulled up B.brought in
C.went through D.handed over
8. What does the author mainly want to tell us?
A.Jobs is the richest man in the world.
B.Jobs is a giant of electronic products.
C.Jobs spends most of his time at Pixar.
D.Jobs can get much money a year as his salary.
答案：
【语篇解读】 文章介绍了史蒂夫·乔布斯这位电子产品方面的巨人的一些情况。
5.B 解析：细节理解题。从他的成就来看，他是非常有创造力的(creative)，也是世界著名的(distinguished)，从他的管理风格来看，他是要求很高的(demanding)，故选B。
6.C 推理判断题。从整篇文章对史蒂夫·乔布斯的介绍我们可知，乔布斯作为一名设计师在苹果公司影响非凡，故选C。
7.B 解析：词义猜测题。根据画线词后的“a total $159 million in domestic box office”可知，这里是指赚到这些钱。bring in意思是“使赚到”，与画线词同义。
8.B 解析：写作意图题。文章不仅介绍了乔布斯是美国苹果公司的联合创办人、前行政总裁，具有独特的创造力，还介绍了他的经营理念、管理风格等。由此可看出作者主要是想告诉我们乔布斯是电子产品方面的巨人。
