2016年12月英语四级考试全真模考练习试卷四

　　Part Ⅱ Reading Comprehension (35 minutes)

　　Passage 1 Questions 21 to 25 are based on the following passage:?

　　According to Forrester Research, 8.6 million online shoppers access the Internet via a high-speed connection, compared to 12 million using dial-up. Taken alone, those findings are hardly groundbreaking. What’s noteworthy is the rest of the picture that emerges from that study: Those broadband users are younger, richer, and better informed than their narrowband counterparts. They spend more time and money online and are more likely to buy customized products and services.So why hasn’t the Internet become the focus for broadband companies seeking to establish relationships with a demographic that has demonstrated a preference for their product? Simply put, until recently, their attempts fell flat.

　　Just over a year ago, our agency launched an online performance-based e-marketing campaign to promote a broadband service. Despite engaging creative and a compelling offer, it met with resounding silence. Six months later, the response was only marginally better.

　　So we were only cautiously optimistic two months later when we launched another campaign for the same advertiser, using the same offer. This time, it was a success. Response rates tripled and the customer acquisition cost dropped from $300 to under $100.

　　Clearly, the floodgates have cet6w.com sought-after consumers are rushing through to broadband. And while the surge in response wasn’t a complete surprise given the emphasis placed on marketing broadband services, it was enough to make us curious about what other factors were at play.

　　What we discovered was a scenario where so many people have experienced broadband’s superiority at work, school, and even in friends’ homes that they know what they’re missing.

　　According to U.S. News & World Report, some 20 million cet6w.com now have broadband, with another 100,000 signing up each week. That saturation has created a market of increasingly discontent dial-up subscribers for broadband companies to reach.

　　Imagine the impact when -- as dial-up users impatiently wait for Web pages to load -- an ad pops up promising lightning-fast access. Their response starts an ongoing relationship managed through newsletters and other e-mail communications designed to keep them informed about value-added services, special promotions, etc.

　　Not only is it a demographic pre-disposed to online CRM, it is also one that is far from oversold. In fact, less than one-third of U.S. households will subscribe to a broadband service by 2006. And as services designed specifically for broadband increase and support for dial-up declines, the 42 percent of Internet users who said they didn’t need broadband will become receptive to a well-focused CRM program.

　　But it won’t last forever. While the window of opportunity to reach broadband buyers online is open, it’s not likely to stay that way. Broadband may be the current heir apparent for connectivity, but wireless has given every indication it will be a sleeper hit, emerging from nowhere to take the top spot.?

　　In short, the time for broadband companies to establish online customer relationships is now -- before the window slams shut.

　　21. What is NOT mentioned as the result of Forrester Research in the first paragraph? ?

　　A) A lot of online shoppers access the Internet by broadband.

　　B) Broadband users get more information than the dial-up users.

　　C) It is probable for broadband users to buy the products specially made for them.

　　D) It is the first time for people to find out the number of broadband and narrowband users.

　　22. What did the online performance-based e-marketing campaign bring at first?

　　A) The promotion of a broadband service.

　　B) Cautious responses.

　　C) No response at all.

　　D) Some marginal responses.

　　23. Why did another campaign become a success later? ?

　　A) Because the agency has used a compelling offer.

　　B) Because people have enjoyed the broadband’s advantages in their daily life.

　　C) Because the agency has spent a lot of money on the advertisements.

　　D) Because people become curious about the broadband.

　　24. It can be inferred from the passage that____.

　　A) Few is likely to use dial-up in the future.

　　B) Broadband companies should establish online customer relationships now.

　　C) About 20 million cet6w.com now have broadband.

　　D) People design more services specially for broadband.

　　25. What is the main idea of this passage? ?

　　A) How Forrester Research got the valuable information.

　　B) Why people want to use broadband.

　　C) How broadband services find success in online CRM.

　　D) Broadband services have great influence on people.

　　Passage One 短文大意：本文讨论的是宽带服务是如何通过在线CRM中获得成功的。文章提到了通过调查他们发现许多人利用因特网在网上购物，他们发动了一场基于网络的网上购物运动，目的是为了扩展宽带网业务，结果没有得到任何的回应。但当人们体会到宽带网的优越性之后，许多人放弃了拨号上网的方式成为宽带网用户。宽带网是目前最受青睐的上网方式。

　　21. 【参考译文】第一段的Forrester 调查结果中没有提到的是什么?【试题分析】判断推理题。【详细解答】A)许多网上购物者是通过宽带上网的。B)宽带网用户比拨号上网用户得到信息更多，C)宽带网用户更可能使用定做的产品，这些都在文章的第一段被提到，故不是答案。

　　22. 【参考译文】基于网络的网上购物运动首先没有得到的是什么?【试题分析】细节推理题。【详细解答】A)改善了宽带网业务，B)小心的回应，D)一些无关紧要的回应，这些都不是基于网络的网上购物运动首先获得的结果，故不是答案。

　　23. 【参考译文】后来另一次运动之所以成功的原因是什么。【试题分析】判断推理题。【详细解答】从4、5、6段中可得知A)、C)、D)中的内容与原文不符。

　　24. 【参考译文】这段文章可以推论出____。【试题分析】判断推理题。【详细解答】B)、C)、D)中的信息可以直接在文章中找到不属于推论，故不是答案。文章提到越来越多的拨号上网用户感到不满而转用宽带，宽带将是继拨号上网后流行的网络连接方式。故A)为正确答案。

　　25. 【参考译文】这篇文章的大意是什么?【试题分析】主旨大意题。【详细解答】文章阐述了扩展宽带网业务是如何从失败走向成功的过程。