2012年6月大学英语四级作文范文（北京新东方版）

2012年6月大学英语四级作文范文（北京版）

On Excessive Packaging来自www.Examw.com

I assume that you are familiar with the phenomenon of “Excessive Packaging”. Taking a look around，we can find examples with ease：a small computer is packed in a thick and heavycarton，clothes are putted in a well-designed plastic bagsand moon-cakes are usually placed in delicate boxes.

What are the causes of this problem? On the one hand, to earn more economic gains, a considerable number of manufactures usually wrap their products with unnecessary but appealing materials aiming at attracting customer’s attention , arousing their curiosity and then stimulating their purchasing desire. On the other hand, quite a few customers believe that the more delicate the package seems，the superior the quality will be,the notion has also encouraged the trend of excessive packaging.

To change this situation, I think we should take the following measures. First, laws must be made and implemented to impose restriction onexcessive packaging. Moreover, a public education campaign should be launched to arouse customers' consciousness that packaging doesn't equal to quality. Only in this way can we put an end to this trend. (185words)

中文译文：

我觉得你应该对"商品过度包装"现象也不陌生。在我们生活的周围，我们随处可见这样的例子：小电脑包装在一个又厚又重的纸板盒里，衣服包装在设计精美的塑料袋里，月饼通常也放在精致的包装盒里。

这个问题的原因到底是什么？ 首先，很多制造商为了获得更多的经济利益，通常都将商品用不必要却吸引人的包装里，目的在于吸引顾客的注意力，唤起他们的好奇心然后刺激他们的消费欲望。另一方面，相当多的顾客认为，包装越精致，产品的质量就越高，这个想法也加剧的了商品过度包装的趋势。

为了改变这个现状，我认为应该采取以下的措施，首先，必须制定是执行相关的法律限制商品过度包装；其次，我们应该开展广泛的教育运动唤起人们的意识，那就是，包装不等于产品质量。只有这样我们才能杜绝这种趋势。