第一场:
Dora Smith是一位美国的健身用品经销商,此次是Nancy作为公司的采购部主管,第一回与他交手。就在短短几分钟的交谈中,Nancy既感到这位大汉粗犷的外表,藏有狡兔的心思——他肯定是沙场老将,自己绝不可掉以轻心。双方第一回过招如下:
N: I'd like to get the ball rolling by talking about prices.
D: Shoot. I'd be happy to answer any questions you may have.
N: Your products are very good. But I'm a little worried about the prices you're asking.
D: You think we about be asking for more?
N: That's not exactly what I had in mind. I know your research costs are high, but what I'd like is a 25% discount.
D: That seems to be a little high, Mr. Nancy. I don't know how we can make a profit with those numbers.
N: Well, if we promise future business - volume sales - that will slash your costs for making the Washing-machine, right?
D: Yes, but it's hard to see how you can place such large orders. How could you turn over so many? We'd need a guarantee of future business, not just a promise.
N: We said we wanted 1000 pieces over a six-month period. What if we place orders for twelve months, with a guarantee?
D: If you can guarantee that on paper, I think we can discuss this further.
N: Never mind!
第二场:
Dora Smith上回提议前半年给他们二成折扣,后半年再降为一成半,经再三表示让步有限。最后双方的Nancy Wang和Dora Smith双双出席最后的谈判,最终谈判是否成功,请看:
N: How do you do, Mr. Smith!
D: How do you do, Mr. Wang!
N: How about 15% the first six months, and the second six months at 12%, with a guarantee of 3000 units?
D: That's a lot to sell, with very low profit margins.
N: It's about the best we can do, Dora Smith. We need to hammer something out today. If we go back empty-handed, we may be coming back to you soon to ask for a job.
D: OK .17% the first six months, 14% for the second?
N: Good. Let's iron out the remaining details. When do you want to take delivery?
D: We'd like you to execute the first order by the 31st.
N: Let me run through this again: the first shipment for 1500 units, to be delivered in 27 days, by the 31st.
D: Right. We couldn't handle much larger shipments.
N: Fine. But I'd prefer the first shipment to be 1000 units, the next 2000. The 31st is quite soon - I can't guarantee 1500.
D: I can agree to that. Well, if there's nothing else, I think we've settled everything.
N: Dora Smith, this deal promises big returns for both sides. Let's hope it's the beginning of a long and prosperous relationship.
D: OK, Let’s call it today.
N: Good Corporation.
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