2020年商务英语高级口试材料：产品

　　PART ONE: INTERVIEW

　　(1) What kind of job would you most like to have?

　　你最想从事什么样的工作?

　　The lind of job that allows flexible work time and involves challenge. I’m the type of person who works to live. Flexible work hours allow me to balance my life and work. And a job without challenge will be tedious. I can’t stand it.

　　(2) What are the main products made in your home town?

　　你的家乡主要生产什么产品?

　　They are electronic products and sports wear.

　　(3) How important do you think suitable packaging is for products?

　　合适的包装对于产品有多重要?

　　Suitable packaging can easily catch customers’ eyes out of a wide variey of products on supermarket shelves, and persuade customers to make their mind to buy a product.

　　(4) What attracts you to buy particular products?

　　什么会吸引你去买某一特定产品?

　　I’m usually attracted by prices of the products.

　　(5) What type of business in general do you think will be most successful in the future?

　　你认为什么产业在将来最有前景?

　　They are high-tech business, banks and insurance companies.

　　PART TWO: MINI-PRESENTATION

　　Task Sheet One

　　A. What is important when…?

　　Advertising a product or service 给产品或服务做广告时，应注意哪些要点?

　　l Appropriate media 恰当的媒体

　　l Competition 竞争

　　l

　　When advertiseing a product or service, it is important to select appropriate media. There are broadcast meida such as television, radio and there are printing media such as newspapers, magazines and direct mails. When selecting appropriate media, the company should consider the range of audiences each medium reaches and the costs of each medium and then choose one medium or media which can best accomplish the communication objectives of informing, persuading, and reminding potential customers of the product or service.

　　Competition is an important factor in deciding whether to advertise a product or service. When a company faces sharp competition, it may decide to advertise its products or services because advertising can improve brand awareness. Generally speaking, customers tend to buy products they have heard before or seen on television.

　　In addition, it is also important to decide what is the target market of the product or service. The advertisement the company uses should match the size, geographic distribution and demographic characteristics of the target market.

　　在给产品或服务做广告的时候，选择合适的媒体很重要。这里有例如电视、收音机等传播媒体以及比如报纸、杂志和直邮等印刷媒体。选择合适的媒体时，公司应该考虑每个媒体所设计的观众的范围以及每个媒体的成本，然后选择一个能够最好的实现通知、说服、提醒潜在客户关于产品和服务的沟通目标。

　　竞争是决定是否为产品和服务做广告的重要因素。当公司面临激烈竞争，它可能因为广告能改善品牌意识而决定为产品和服务做广告。总体说来，客户倾向于购买他们之前在电视上听到或看到的产品。

　　此外，决定产品或服务的目标市场也很重要。公司所使用的广告应该与目标市场的大小、地理分区以及人口特征相符合。

　　B. What is important when…?

　　Preparing to attend a conference 出差开会前需做哪些准备?

　　l Information about the speakers 有关发言人的信息

　　l Planning the journey 计划行程

　　When preparing to attend a conference, it is important to get the information about the speakers beforehand. It may help you to know better about the purpose and content of the conference by getting information about their areas of specialization and expertise as well as the topics they are going to talk about. In this way, you can make more of the conference. It can also give you the opportunity to network with some of them before, during, and after the event.

　　Careful planning of the journey is also important. A well-planned itinerary can help you manage your time in an efficient way. This may include deciding date of travel, choosing the right means of transport, advanced booking of accommodation for deals and discounts to reduce costs, etc.

　　Another important thing is to delegate essential tasks. This ensures that important work is not interrupted when you are away and things go on normally to avoid any delay.

　　在准备出差开会时，预先得到发言人的信息很重要。通过得到有关专业化领域信息和专业知识以及他们将讨论的话题能有助于你更多了解到会议目的以及会议内容。通过这种方法，你可以从会议中受益良多。它也可以给你机会与他们中的一些在会前、会中、会后进行社交。

　　仔细的计划行程也很重要。关于行程良好的计划能够帮助你用有效的方法管理时间。这可能包括日程的决定、选择,选择合适的交通工具，为了得到优惠及折扣提前预定住宿以降低成本，等等。

　　另一个重要方面是委派重要任务。这能确保当你离开时重要的工作不被打断而且能正常进行以避免任何延误。

　　B. What is important when…?

　　Setting targets 设立目标时需注意哪些要点?

　　l Staff morale 员工士气

　　l Planning 规划

　　When setting targets, it’s important to consider staff morale. An unsupported target is doomed to be a failure. The fulfillment and success of a target depends on all staff. Just as the Chinese saying goes,” The fire burns high when everybody adds wood to it”. Staff morale undoubtedly produces positive motivation.

　　Besides staff morale, planning should be taken into consideration too. Just as a powerful company develops from a small business, targets should be planned from the small one to the big one, from the easy to the tough, since many a little makes a mickle.

　　Furthermore targets should be set according to such realities of the company as financial state, current operation, technology level, talents availability, etc., since they determine whether a target is reasonable or not and are crucial to the feasibility and success of a target set.

　　在设立目标的时候，考虑员工的士气很重要。不被支持的目标是注定要失败的。一个目标的完成和成功依靠所有的员工。就像古语有云，“众人拾柴火焰高”员工的士气无疑起着积极激励的作用。

　　除了员工士气，也应该考虑规划。就如同一个小企业发展为势力强大的公司，目标的规划也应该从小到大，由易到难，积少成多。

　　此外，目标应该根据实际的财务状况来设置，目前的业务、技术水准、可用的人才等等，因为他们决定了一个目标是否是可行的而且也对目标的可行性和成功性很重要。

　　Task Sheet Two

　　A. What is important when…?

　　Managing staff 管理员工需要注意哪些要点?

　　l Motivation 激励

　　l Experience 经验

　　When managing staff, it’s important to consider motivation. Motivated employees are crucial to a company’s success, just like the importance of lube to the smooth operation of a machine. Figuring out how to motivate the staff can turn all employees into higher performers, thus contributing to the overy all growth of the company.

　　Besides motivation, experience plays an important role in managing staff. Experience will show you how to tailor your communication style to fit employees’ individual needs, how to keep staff motivated and productive, how to make employees feel valued and promising and so on.

　　In addition to motivation and experience, personal quality should not be neglected. As a successful manager, he/she needs to be honest and upright, fair and square, eloquent and powerful, amiable and considerate.

　　在管理员工的时候，考虑到激励很重要。激励员工对公司的成功至关重要，就像润滑油对机器的顺利操作很重要一样。解决怎样激励员工可以让所有的员工都更上一层楼，从而促进公司整体的成长。

　　出了激励之外，经验在管理员工起着重要的作用。经验将展示你是怎样根据不同的个人需求调整你的沟通风格，怎样保持员工积极性和生产力，怎样使得员工觉得被重视和被看好等等。

　　出了激励和经验之外，个人素质也不能被忽视。作为一个成功的管理者，他/她需要是诚实和正直的，公平和公正的，口才流利能力非凡的，亲切友好和体贴入微的。

　　B What is important when…?

　　Attracting investment 吸引投资时需考虑哪些要点?

　　l Strategic planning 战略规划

　　l Public relations 公共关系

　　Strategic planning is a must when attracting investment. By careful strategic planning, the company can have a clear idea if the investment is needed or not and how it can benefit the company. This can help decide the scale and structure of investment so as to achieve the maximum of benefits at the minimum of cost.

　　Public relations can have a great role to play in attracting investment. By putting the company’s business insights into more easily understandable terms and communicating positive and accurate information concerning preferential conditions, channels and good returns for the investment, public relations can promote the company image to capture investors’ interest.

　　Investment environment is also important. Whether infrastructure and management are good or not will attract or reject investment.

　　吸引投资时战略规划是必须的。通过仔细的战略规划，公司能够有对是否需要投资以及投资怎样有助于公司有一个清晰的思路。这有助于决定投资的规模和结构以便于花费最少的成本实现最大的利益。

　　公共关系在吸引投资中起着重大的作用。通过把公司的业务洞察力放到更容易了解的项目和沟通中，关于优惠条件、渠道和投资回报的积极和准确的信息，公共关系能够促进公司形象，获得投资者的利益。

　　投资环境也很重要。基础设施和管理是否良好将决定投资者的去留。

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