2020年商务英语高级口试材料：大会发言

　　PART ONE: INTERVIEW

　　(1) Do you like to attend a conference?(Why?/Why not?)

　　你喜欢外出开会吗?(为什么?)

　　Yes. It’s a chance to get away from the office and there is the opportunity to share experiences.

　　(2) What do you think are the basic qualities of a presenter?(Why?)

　　你认为发言人的基本素质有哪些?(为什么?)

　　A presenter should be confident, eloquent and with a good sense of humor. In that way he will be pleasant to listen to.

　　(3) Do you think it is a good idea to use PowerPoint in giving presentations?(Why?/Why not?)

　　发言时使用电子演示软件是否比较好?(为什么?)

　　Yes. Effectively used powerpoint creates visual effects and can make the presentation more impressive.

　　(4) How important is a crowded atmosphere to successful presenting?(Why?)

　　人多热闹的气氛对发言成功重要吗?(为什么?)

　　It can be very important. A crowd means popularity and keeps both the speaker and the audience excited which is vital for the success of a presentation.

　　PART TWO: MINI-PRESENTATION

　　What is important when…?

　　Preparing for a presentation to new staff 为新员工做介绍性发言应注意哪些要点?

　　l Information included 所含信息

　　l Facilities needed 所需设施

　　l

　　In preparing for a presentation of a company to new staff, information included is very important. I think it should cover a brief profile of the company, including its history, its organizational structure, business scope and achievements over the years, etc. This can be followed by some basic information about the company’s major markets and goals and targets, which is important to get the new staff better understand their jobs and tasks. And finally, the presentation should tell something about the safety regulations of the company.

　　To ensure the success of the presentation, some facilities are needed, such as OHP, the microphone and powerpoint that work. They can help to make details more clearly expressed and the presentation more impressive to the new staff.

　　In addition, the environment of the presentation is also important. The place should be nicely decorated to give the new employees a feeling of being welcome and a sense of being part of a large team.

　　准备为新员工做演讲的时候，所包含的信息非常重要。我认为应该包括公司简介，诸如其历史、组织结构、业务范围以及过去一年所取得的成果等等。这可以包括一些关于公司主要目标市场的基本信息，这对于让新员工更好的了解他们的工作以及任务很重要。最后，演讲内容应包括公司安全法规的内容。

　　为了确保演讲的成功，需要一些设施比如投影仪，麦克风以及幻灯片演示，这些设施能够有助于更清晰的表达细节也能使新员工更加印象深刻。

　　此外，演讲的环境也很重要。演讲地应该是装修精良的，让新员工感到被欢迎，有归属大团队的感觉。

　　What is important when…?

　　Planning a presentation 准备发言需注意哪些要点?

　　l Practicing beforehand 事前练习

　　l Researching the topic 对发言题目进行深入研究

　　l

　　When planning a presentation, it’s important to research the topic. By doing so, you can have access to more information and details about the topic, better understand the topic, and gather more supporting idea to make your presentation convincing and impressive.

　　Another important thing to do is to practice beforehand, like looking over your notes, practicing what you’re going to say, and trying to feel you really want to share your subject with your audience. It’s an effective way to be familiar with what you’re to talk about and to get a feel of speaking to the public. That can help you free from nervousness or stage fright caused by lack of experience in public speaking. You can be more confident and give a better performance.

　　Dressing properly is also important. The clothes you wear are what gets the audience’s attention first and will have a significant impact on how people feel about you and what you are saying to them.

　　准备发言的时候，对发言题目深入研究很重要。通过深入研究，你可以获得更多关于主题的详细信息，更加了解主题，并且获得更多支持的想法来使你的演讲有说服力，令人印象深刻。

　　另一个重要因素是事前练习，例如回顾你的笔记，练习你即将要说的内容，也尝试去感觉你真正希望观众与你分享的主题。这是熟悉你所要谈论内容的有效方法，而且会让你找到当中演讲的感觉。这也能有助于因为缺少公众演讲经验而紧张和怯场的情绪得到缓解。会使你更自信取得更好的成绩。

　　合适的穿着也很重要。你所穿着的服装会给观众第一印象而让人们对你说话的感觉有重大的影响。

　　What is important when…?

　　Organizing a product demonstration 组织产品展示会需考虑哪些要点?

　　l Presenter 演讲人

　　l Audience 听众

　　l

　　When organizing a product demonstration, the person who gives the presentation is the most important. A good presenter knows what his audience want and is able to demonstrate in a clear, concise, accurate and honest way to grab their attention, to get them to see what is really good and superior about the product. This can arouse their interest to buy which is what the demonstration aims at.

　　The audience is also very important. They have to be prospective customers or people who are interested in the product. Their participation and interaction can be helpful to the success of the demonstration. It has to be decided first who is the target audience and then according to the result, send out the invitation letters to the right people before the demonstration.

　　It is also important to offer free samples to attract more people and let them know more about the product.

　　组织产品展示的时候，演讲者是最重要的。一个优秀的演讲者了解观众所需而且能够用清晰、简明、准确和诚实的方式来展示以吸引大家注意，让观众看到真正优秀和高端的产品。这样可以引起观众的购买兴趣以达到展示的目的。

　　观众也很重要。他们中有潜在客户或者对产品感兴趣的人。他们的参与及互动有助于展示的成功。首先要确定目标观众是谁以及接下来要达到的结果，在展示前向这些目标受众发送邀请函。

　　提供免费的样品来吸引更多的人让他们更加了解产品也是很重要的。

　　PART THREE: DISCUSSION

　　Choosing a Venue for Product Prensentation

　　Your company is considering choosing a venue for product presentation. You’ve been asked to make recommendations about what basic requirements the venue has to meet. Discuss and decide:

　　l what facilities the venue should provide

　　l where the venue should be located

　　选择举办产品展示会得地点

　　你们俩所在公司正在考虑选择某个地点召开产品展示会。请你们俩对该地点需符合什么基本要求提出建议。讨论并决定：

　　l 该地点需提供什么样的场地和设备

　　l 该地点需坐落在哪个位置

　　A: Well, you know our company is going to organize a product presentation and needs to choose a venue. What basic requirements do you think the venue has to meet?

　　B: I think there are some facilities that we cannot do without. You know, for a product presentation, the purpose is to give information and to arouse the audience’s interest to buy the product, so a lecture-hall like auditorium would be desirable.

　　A: Do you mean the kind of halls with the tiers of seats rising one above another?

　　B: Exactly. It is expected that there will be a lot of people coming, so we have to consider the layout of the presentation room. A lecture-hall like auditorium is good for concentration.

　　A: You’re right. It should not be a U-shaped room for seminars or a round-table room for discussion.

　　B: And the room has to be equipped with basic presentation facilities, such as flip charts, equipment for using powerpoint effectively, microphones, white board and OHP, etc, so as to better publicise and promote the product to all prospective customers.

　　A: Speaking of microphones, we’d better ask for a wireless lapel mike. With that, the presenter can move about the platform to make the atmosphere more lively.

　　B: Even with all the facilities ready, ample preparations should be done before the presentation to ensure that nothing goes wrong even when the PC crashes and the projection system fails to work.

　　A: Another important thing is location of the venue. We’d better choose a starred hotel with a complete range of conference facilities.

　　B: I agree. A starred hotel gives a certain status to the presentation.

　　A: Yeah. It is likely to be associated with reliability and professionalism, which can leave a better impression on people attending the presentation.

　　B: And the hotel should be nicely located at the center of the city with good transport connections. In that way, more people will come.

　　A: And more people will know about the product.

　　A: 你知道我们公司将要选择一个地点来举行产品展示会。你认为什么样的地点能满足基本需求?

　　B: 我认为与有许多必须提供的设施。你知道为了产品展示，目的是提供信息让观众产生购买产品的兴趣，因此像礼堂这种演讲大厅是必不可少的。

　　A:你的意思是那种作为一级比一级高的大厅么?

　　B：是的。期待将会有很多观众到来，因此我们必须考虑演讲大厅的陈设。像礼堂这样的演讲厅有利于集中注意力。

　　A: 是的。不应是为研讨会或者圆桌会议讨论用的U型房间。

　　B：房间也应该具备基础的演讲设施，比如挂图、有效使用投影幻灯片的设备、麦克风、白板及投影仪等。能够更好为潜在客户宣传和战士产品。

　　A: 发言用的麦克风，我们最好要求无线佩戴式话筒。用这种话筒，演讲者可以在演讲台上移动使气氛更加生动。

　　B:即使准备好所有设施，在演讲前充分的准备能够保证即使当电脑崩溃和投影系统无法工作时，也不会出错。

　　A:另一个重要的因素是演讲的地点。我们最好选择在会议设施齐全的星级酒店。

　　B：我同意。星级酒店展示了演讲的地位。

　　A:是的。星级酒店可以让观众联想到可依赖性和高职业标准。可以为出席者留下一个好的印象。

　　B: 而且酒店应该坐落在市中心地处便利的地区具备良好的交通。这样一来，更多的人回来参加。

　　A:而且更多的人将会了解相关产品。

　　(1) Are product presentations you go to always successful?(Why?/Why not?)

　　你参加过的产品展示会是否都很成功?(为什么?)

　　Yes. There are a few product presentations I go to and they are all successful. I think the reason is because the presenters know well about the products and exude professionalism. And their style is really entertaining.

　　(2) How important is it to prepare effectively for a successful product presentation?

　　充分准备对办好产品展示会有多重要?(为什么?)

　　Preparing effectively will help you establish crystal clear objectives so that you can focus you energies on what you’re trying to achieve and what you’re trying to achieve and what your audience wants to hear. That may maximize your chances of success.

　　(3) Who do you think should be invited for a product presentation?(Why?)

　　你认为产品展示会应该邀请谁?(为什么?)

　　People to be invited for a product presentation may include agents, dealers, those from advertising agencies and the media, as well as regular and prospective clients of the company’s products.

　　(4) How to make your new product or service different from other peer products at a product presentation?(Why?)

　　在产品展示会上如何使你的新产品或服务有别于其他同类产品?(为什么?)

　　By putting emphasis on the unique selling proposition of the new offering since it gives a product or service added interest.

　　(5) What activities can be organized at a product presentation?(Why?)

　　产品展示会上可以组织些什么活动?(为什么?)

　　A Prize Give-Away with questions and answers about the new product can be organized after the presentation. It’s a good way to provide product background and make the product better know to people.

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