2020上半年商务英语初级段落写作指导（7）

　　与活动反馈类似，指公司完成某一项工作后，对此工作进行的总结，主要包括;1.overview;此项工作开展的背景、目的、工作的内容等;2. swot;成功之处和不足之处 3.benefits 公司取得的成果 4.对于未来举办类似活动的建议

　　Report on ‘IT 2011

　　Introduction

　　This report aims to evaluate ‘IT 2011--the fifth exhibition of IT technology we recently sponsored and present useful feedback for future sponsorship.

　　Overview of the event

　　The exhibition lasted for a week and aimed at presenting the latest innovations and breakthroughs in IT business. A bumper crop of new products were displayed accompanied by/complemented by detailed and vivid presentations given by representatives from different companies.

　　Success

　　By comparison, this year’s exhibition distinguished itself by the unprecedented media coverage and number of participants. More than 300 companies, ranging from big multinationals to small companies focusing on niche markets, attended and 100-plus national media units gave intensive coverage, making the event extremely high profile. Vice president of Science and Technology ministry, Mr. Robby Ray were invited and delivered the opening speech, which was a further sign of its influence and importance.

　　Our benefits

　　As a golden sponsor, our company was offered a display stand and a chance to give a 15-minite speech in the opening ceremony. During the whole week, our staff has fully exploited every opportunity to promote the innovative ideas carried by our latest HRM software, successfully creating a buzz for the upcoming new product launch. A bonus would be a possible deal with ABC. Plc who expressed a deep interest in our software after trying them personally. We’ve arranged a meeting next week for further discussion.

　　Recommendations to further sponsorship

　　On the whole, the sponsorship has achieved what we set out to do so it would be worthwhile to continue our investment in this event. However, as it’s the first time we tried this type of publicity, pre-preparation proved quite inadequate, for example, we didn’t take any demos to distribute to perspective clients. Consequently, I recommend we set up a sounder time frame for preparation before we take part in the exhibition next time.

　　Band 5 范文

　　The aim of this report is to give an overview of the event our company decided to sponsor and present the benefits and the pitfalls/意想不到的困难/.

　　Introduction to the event

　　'Computer 2003' was the fifth edition of an annual event held in Lausanne (Switzerland). Its goal is to present and promote the innovations in the IT field.

　　Its success

　　Designed to inform professionals, the event also reached the interest of the public. During the whole week, the guests took park very actively in the meetings, thereby demonstrating a huge and shared interest, and the public was nothing if not captivated by the demonstrations and shows.

　　Unfortunately, the opening hours were relatively restrictive and it was therefore really difficult for the visitors to see everything.

　　The place of our company

　　As a widely recognized training services provider, we were offered in return of our sponsorship a place to promote our books and training programmes, complemented by advertising areas.

　　We therefore have been able to reach many potential customers as well as other companies interested in consolidating their staff's knowledge.

　　In conclusion and for the future

　　Our company was really well exposed and reached many new potential clients. There is no doubt that our future sales will benefit from the numerous contacts our staff made, and the return on investment is therefore undoubtedly really good and worth our sponsorship.

　　We should consider this type of action more often. But, as our staff is not used to this type of publicity, we should consider a special training in providing the company and its service before doing this type of action again.

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