开头与结尾
(一).开头的写法和一些技巧:
1.开头:大多数商务英语写作的内容也由开头、中间、结尾三部分组成。常用的开头句写法:
①最好在第一句话中说出你的写作目的。如:We understand that you are exporters of nuts and should like to know if you can supply us with 5 tons of walnut meat by the end of October.
②将最能引起读者兴趣的内容放在开头,如:I'm pleased to tell you that your order will be delivered tomorrow.
③提及所涉及的商务事项。
2.就开头的内容方面来讲,书信的开头可以涉及:
⑴ 书信去函的开头
u询问
u索价
u求购
u投诉
u讯息
u报忧
u道歉
u推荐
⑵复函的开头可以包括
u函悉
u歉意
u谢绝
u服务
(二)书信结尾的措辞和语气
1.结尾:
写结尾句需注意以下几个地方:
④结尾句需具体,不要使用含糊、繁琐的词语或句式。
⑤在结尾处提出行动的要求。
⑥在结尾处做简要的总结,尤其在内容比较多的情况下。请比较下面两句话:
a) We hope that we have made the above alternatives clear to you and that they may help you make your choice.
b)To sum up, you can either put your money in a savings bank and receive 6 % annual interest or invest in common stocks for higher returns but also higher risk.
2.就结尾的内容来讲,书信的结尾可以包括:
(1)去函的结尾
敦促:Having this input by JUNE 3 will enable us to maintain our schedule for…
期待:Your advice would be welcome.
致谢:Your prompt attention to this matter will be appreciated.
协助:Shortly after I receive this information, I will be in touch with you>
盼复:We look forward to hearing from you.
联络:If you have any question, please call me at…
等等……
(2)复函结尾可以涉及:
请求:Please indicate your acceptance of this employment by signing…and returning a copy…
承诺:We want to ensure that you enjoy the highest standards of service.
致歉:I apologize for the inconvenient.
答谢:Thanks again for your cooperation.
祝愿:I wish you every success in your important work.
往来:We look forward to a very cordial relationship between our two organizations.
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